Tuscan Tower B10 to receive 'the unique Yoo touch'

The Land to create Qatar's most exclusive residence

Dubai, U.A.E. 08 October 2008: Middle East real estate Developer)-The Land is to create Qatar's most exclusive residence in partnership with international design and branding company -' Yoo Inspired by Starck' for its latest development concept, the US$200 million Tuscan Tower B10 at The Pearl-Qatar.

Investors who admire the work of Yoo - the residential design company co-founded and jointly owned by designer Philippe Starck and developer John Hitchcox, will be unable to resist the 22-storey Tuscan Tower B10, offering luxury living and a choice of studio, one, two and three bedroom apartments measuring up to 250 square metres.  and construction is scheduled for completion in summer 2010.

Announcing the partnership at real estate exhibition -Cityscape Dubai, The Land, look forward to partnering with 'Yoo inspired by Starck' to create unrivalled design solutions with an elegant environment to meet the demands of both residents and investors at Tuscan Tower B10, Yoo's first ever project in Qatar.

"We are delighted to partner with 'Yoo inspired by Starck', by working with the international design company, The Land will leverage the benefits of the 'Yoo Inspired by Starck'  brand for its investors and customers: properties synonymous with luxury, glamour, sophistication and a unique modern lifestyle experience," said The Land CEO, Karim Jabbour

The Land is in the process of building its own international reputation based on its 'Total Solution' philosophy. Working with  Masharii Project Management, Al-Arrab Contracting Company and Operators Facility and Property Management, The Land guarantees complete real estate and construction satisfaction from project inception to project completion.

A proud member of the Al Rajhi Investment Group, one of Saudi Arabia's Top 5 industrial groups, The Land demonstrates 100 percent commitment to discovering and developing financially rewarding elite real estate investment opportunities, wherever they present themselves.

"Like the most exquisite interior design, successful real estate investment is no fluke. Rather, it is the result of a thorough understanding of the principles of construction, real estate, investment and management," confirms Karim.

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About The Land:
The Land Real Estate Investment and Development (The Land) was founded in 2004 as a major international real estate developer with the objective of bringing in-depth experience and a commitment to professionalism and integrity to the Middle East real estate and construction industry.

Established by Saudi businessmen, principally the Al Rajhi Investment Group and Mr. Said Said, The Land is investing US$6.15 billion in major developments in Saudi Arabia (US$3 billion), Jordan (US$250 million), Bahrain (US$500 million), Palestine (US$200 million) and Qatar (US$2.2 billion), where it is the largest private investor in The Pearl-Qatar, the country's first freehold development offered to international investors.

One of the largest financial and investment groups in Saudi Arabia and the Middle East, in 2008 The Land's property portfolio will grow to US$20 billion and expand into new territories with developments planned in Romania and Belarus.

Founded on the pioneering principles of detecting and developing rewarding real-estate investments throughout the Middle East, The Land offers its customers all-round satisfaction from project inception to project completion. Al Rajhi Investment Group, one of the largest financial and investment Groups in Saudi Arabia and the Middle East, achieves success by creating a 'total solutions' synergy between our group companies:

·The Land Real Estate Investment & Development (www.theland-holding.com)

·Masharii Project Management and Business Development (www.masharii.com)

·Al-Arrab Contracting Company (www.arrab.com.sa)

·Operators Facility and Property Management (www.operators.com)

About yoo
yoo is an international design, marketing and branding property company enhancing quality and adding value to development projects in major towns and cities across the world.

The brand is represented by four core design teams - yoo inspired by Starck, Jade Jagger for yoo, wanders & yoo and the yoo design studio; all of whom increase sales value and sales velocity through market leading design, branded marketing and by maximizing media exposure.

Over the past ten years yoo has been working across the world with international partners on a variety of landmark buildings and large residential projects throughout Asia, Australia, Europe, North and South America and the Middle East. Currently yoo is involved in the development of more than 25,000 apartments valuing over $10 billion.

For further information about The Land's development in Qatar, including the Philippe Starck-designed Tuscan Tower B10, visit www.theland-qatar.com

© Press Release 2008