Dubai, 10 June, 2013 -- Wysada.com, the Middle East's first e-commerce platform offering luxury home interiors at exceptional prices, has announced a strategic partnership with MENA Venture Investments, an angel investment fund focused on providing growth capital and business consultancy to start-ups. In addition to early-stage investment, MENA Venture Investments will provide expert consultancy and support to Wysada.com to help accelerate its growth and expansion in the Middle East.
With a focus on the luxury home interiors vertical - a highly untapped sector in online flash sales - Wysada.com brings a proven business model to the Middle East that offers quick returns to retailers and suppliers. Since its launch earlier this year, Wysada.com has attracted hundreds of thousands of members and enjoyed a first quarter sales conversion rate of 3%, double the industry average.
Wysada's vertical focus is also proving a winning strategy among customers. More than 60% of membersmake repeat purchases on the site while its product return rate is less than 4%, just one-sixth of the average return rate experienced in other ecommerce verticals.
WalidFaza, Investment Manager of MENA Venture Investments said, "We are always looking out for promising ventures that have strong growth potential and which are contributing significantly to the development of the regional technology sector. Wysada's platform and growth strategy are very impressive and we are confident that the business has what it takes to succeed in a competitive market like the Middle East."
Mohammad Musleh, Founder & CEO of Wyasda added, "In a short period of time, Wysada.com has gained excellent traction from members and partners alike. The strategic partnership with MENA Venture Investments not only allows Wysada.com to expand and improve business operations but also provides the right competitive edge and expert counsel to do so. This partnership is an important milestone for us in our start-up journey."
About Wysada.com:
Wysada.com is an online private sales club offering members access to luxury interior design and high-quality homewares at exceptional value. Launched in January 2013, Wysada.com is the first dedicated online retail platform for home interiors and dcor in the Middle East. Founded by Jordanians Mohammad Musleh, FadiAlsabbagh and AzzamJarad, Wysada.com is a source of design inspiration, ideas and expert advice for members to help them create their dream homes. With sourcing offices in London, Istanbul and Hong Kong, Wysada.com's expert buyers travel the world to hand-pick products of exceptional design merit, functionality and quality.
For more information visit www.wysada.com
Press Release 2013
