To sponsor all Football National Teams and the Kuwaiti League in the name of VIVA Football League

Kuwait - 25 April 2013: VIVA, Kuwait's fastest-growing telecom operator, announced a five-year partnership with the Kuwait Football Association (KFA). VIVA was announced the exclusive sponsor of all national football teams that fall under KFA and the Kuwaiti league for the 2013-2014 to 2017-2018 football seasons.

The official partnership announcement took place during a press conference held yesterday at the Regency Hotel, Al Bidaa. The partnership signifies VIVA role as the supporter of the Kuwaiti football teams in regional and international competitions. VIVA also took this opportunity to confirm its commitment towards supporting various sport events and raising Kuwait's name sporting events as well as developing Kuwaiti football through supporting the local football league.

The agreement was signed by KFA's Chairman, Sheikh Dr. Talal Al Fahad Al-Ahmad Al-Sabah, and VIVA's Chief Executive Officer, Eng. Salman Bin Abdul Aziz Al-Badran during the press conference.

Commenting on the agreement, KFA's Chairman, Sheikh Dr. Talal Al Fahad Al-Ahmad Al-Sabah stated: "Kuwait has a special passion for football, therefore, partnering with a company that shares the same passion for this sport, such as VIVA, is essential to guarantee a successful and fruitful partnership. This partnership is the first of its kind in Kuwait, and we are certain that granting this sponsorship to such an innovative company will open the doors of opportunity for more players to take on this profession, on the local and international front."

Sheikh Talal added, "This sponsorship will allow players to shine in Kuwaiti clubs' fields and we look forward to meeting new faces that will contribute to developing the future of Kuwaiti football."

Sheikh Talal pointed out that this sponsorship will apply to the participation of the various Kuwaiti football teams in friendly and official matches, including the premier national football team, substitute, Olympic, youth, or junior football teams, in addition to closed field, beach football and female football teams.

VIVA's Chief Executive Officer, Eng. Salman Bin Abdul Aziz Al-Badran said: "We are very proud to be the first telecom operator to make such a significant sponsorship in the sports field. This also marks the continuation of our collaboration with KFA that was initiated in 2011. The sports sector has been one of the company's main strategy focuses since its inception, and this sponsorship falls within that strategy. VIVA will spare no efforts in supporting the various Kuwaiti teams in Gulf, regional and international tournaments."

VIVA enjoys a prominent track record of sports sponsorships that includes former agreements made with renowned international football teams; Manchester United Football Club and Real Madrid.

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About VIVA
VIVA is the newest, most advanced mobile telecommunications service provider in Kuwait. Launched in December 2008, VIVA makes things Possible for our customers by transforming communication, information and entertainment experiences. The company has rapidly established an unrivalled position in the market through our customer and employee centric approach. VIVA's quest is to be the mobile brand of choice for Kuwait by being transparent, engaging, energetic and fulfilling.

VIVA continues to take a considerable share of the market by offering an innovative range of best value products, services and content propositions; a state of the art, nationwide network and world-class service. VIVA offers Internet speed up to 42.2Mbps due to the implementation of the most advanced third generation (3G and HSDPA) network in Kuwait resulting in superior coverage, performance and reliability.

For more information, visit VIVA at one of our store locations or on www.viva.com.kw

© Press Release 2013