Miami Property Company selects renowned Asia-headquartered hotel operator as management partner in new four-star project; prime CBD location puts brand in the heart of Bahrain's new commercial hub
Swiss-Belhotel International, one of Asia's leading mid-scale hotel operators, has signed a Management Agreement to operate its first Bahrain hotel property, at Arabian Travel Market (ATM) 2013.
Essa Bokhowa, Chairman of Miami Property Co. represented by Fawaz Essa Bokhowa, Managing Director, and owners of this new hotel development - and Swiss-Belhotel International's Chairman and President, Gavin Faull, and Regional Director of Operations & Development for the Middle East, Magdi Samman, were present at the signature ceremony.
"Bahrain is fully committed to expanding its tourism product, and as the 2013 Arab Capital of Tourism we are already seeing new opportunities take shape, buoyed by multi-billion dollar infrastructure development and a growing calendar of world-class, including Formula One, events. With the arrival of Swiss-Belhotel International, we will set new standards in four-star accommodation and attract a new audience to our shores," said Bokhowa.
According to Alpen Capital's October 2012 GCC Hospitality Industry Report, Bahrain's hospitality market is expected to grow at a CAGR of 18.8% by 2016, prompting forecasted tourism arrival CAGR growth of 2.9% by 2022.
"Our partnership with Miami Property Company is one of a shared goal to maximise the untapped potential within Bahrain's mid-level hospitality sector. The Swiss-Belhotel Seef marks our entry into the Kingdom and, with its prime location in the new CBD, sets an example of the country's bright tourism future," remarked Faull.
Scheduled to open for business in the first quarter of 2014, the Swiss-Belhotel Seef is situated in the heart of the new business district, close to government ministries and local and multinational company headquarters, as well as the popular Seef Mall.
A 29-storey tower commanding breathtaking sea and city views, the four-star hotel has 149 spacious guestrooms and suites, state-of-the-art facilities and an all-day-dining restaurant occupying a stunning 10th floor poolside terrace, and speciality rooftop restaurant with panoramic views out over the coastline. It will also offer sophisticated conference facilities, a health and fitness centre including sauna and steam rooms, as well as swimming pool with Jacuzzi.
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About Swiss-Belhotel International
Swiss-Belhotel International currently manages a portfolio of more than 120 hotels, resorts and projects located in China, Vietnam, Philippines, Malaysia, Indonesia, Australia, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia. Awarded Indonesia's Leading Global Hotel Chain for three consecutive years and Most Favourite 4-Star Hotel, Swiss-Belhotel International is one of the world's fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, Dubai - United Arab Emirates, Shanghai - China, Sydney - Australia, Hanoi - Vietnam, Jakarta - Indonesia, Bali - Indonesia, Bangkok - Thailand and Auckland - New Zealand.
For more information, please refer to the Group website, www.swiss-belhotel.com.
For media information contact:
Josse Dulka
Account Manager
Shamal Marketing Communications
Dubai, United Arab Emirates
Tel: +971 4 3652711
Mobile: +971 50 6540229
Email: josse@smc-pr.com
© Press Release 2013
