Infiniti introduces its first mobile website for the Middle East

Compatible with the main smart phone and tablet platforms including Android, Blackberry®, Apple iPhone and iPad

Dubai, United Arab Emirates, 20 May 2012 - Infiniti, the luxury automaker from Japan, has announced the introduction of its first dedicated mobile website in the Middle East, allowing optimized access to its online offering from any location. Compatible with the main smart phone and tablet platforms, including Android, Blackberry®, Apple iPhone and iPad, m.infiniti-me.com delivers all the information on the Infiniti brand and its model range in the Middle East in a format best suited to handheld screens and resolutions.

"Our new mobile website delivers Infiniti's inspired performance range of vehicles to the palm of users' hands," said Francesca Ciaudano, Marketing and Corporate Communications Manager, Infiniti Business Unit in the Middle East. "Infiniti has now delivered a platform which provides immediate access to information for those on the move. The launch of m.infiniti-me.com underlines our commitment to ensuring the Middle East's online users receive the best possible experience of the brand."                 

Visitors to m.infiniti-me.com are presented with a simplified main menu offering five navigation options: Infiniti Models; Locate a Dealer; Book a Test Drive; Request a Brochure; and About Infiniti. From here, users can access the information they are searching for in a matter of just two clicks, ensuring a speedy, efficient and rewarding journey through the site. Those visitors will also find all information is available in both English and Arabic languages.

Infiniti TV is just as easily accessed with its diverse collection of video features on the model range, inspired partners, interviews and more. To discover Infiniti Middle East's inspired online journey, visit m.infiniti-me.com

About Infiniti:
Infiniti, the luxury automotive brand from Japan, reflects its brand promise "Inspired Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centers that share a commitment to exceptional hospitality throughout the entire period of ownership."

To find out more abut Infiniti in the Middle East, please visit: www.infiniti-me.com

m-infiniti-me.com (Mobile website)

Media Contacts:
Francesca Ciaudano
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail: francesca@infiniti-me.ae

Noura Dabo
Tel: + 971 56 130 2505
E-mail: noura.dabo@ketchum-raad.com

© Press Release 2012