Samsung's secure mobility solutions help organizations particularly in the healthcare, aviation and sales to cut costs and drive efficiency

Dubai, UAE - October 16, 2012: Samsung Electronics Co. Ltd., a global leader in digital convergence technologies, is showcasing its range of enterprise mobility solutions at GITEX Technology Week 2012.

Samsung is highlighting its Mobility Solutions for the healthcare sector at GITEX. Samsung's Electronic Medical Records (EMR) mobile solution has been designed for use in hospitals so that doctors can have quick access to patients' medical records and share crucial information when they are on the go. The EMR solution, 'Dr. Smart', enables doctors to have access to up-to-date data that is synchronized with the medical database of their hospitals. It also allows doctors to seamlessly provide patient prescriptions, schedule patient operations, and obtain medical references for an improved care environment.

Samsung is also showcasing its mobile solutions for the aviation industry. The mobile application enables aviation staff to calculate take-off performance and operational flight plans without having to carry around a heavy handbook. It serves as an alternative to the current PC-based Electronic Flight Bag (EFB) software, making it an extremely useful and portable electronic aeronautical information tool for pilots.

In addition, Samsung will also highlight its sales force mobility offering - the Samsung's Mobile Sales Force Automation (mSFA). The mSFA is a solution for enterprises that focuses on sales activities by providing mobile services to manage customer relations, order placements and coordinate bill collections. A sales team can access data easily and update their information anytime, anywhere enabling them to be more effective and competitive.

"Mobility is transforming the way businesses operate. As a result organizations are demanding mobile solutions that are secure, efficient and more importantly, cut costs," said Madhav Narayan, Senior Regional Director, GCC, Enterprise Business at Samsung Gulf Electronics.

"At GITEX, we are demonstrating our cutting-edge mobile solutions that provide enterprises with the tools to help manage data, handle critical tasks and make informed decisions in real time - no matter where they are. Importantly, we recognize that the vertical sectors each have very different requirements. Our industry-specific mobility solutions are customized for each respective sector such as hospitality, education, aviation, sales and the public sector to ensure a secure, effective, and optimum mobile working environment."

A common trend among all industries is the growing Bring Your Own Device (BYOD) adoption and the potential security risks that accompany it. Samsung's portfolio of secure mobility solutions such as: 'Galaxy Connect', 'Mobile Device Management', and 'Enterprise Horizontal Solution' allow each industry to create a mobile working environment without compromising on security.

Samsung is showcasing its mobility solutions on a range of products including the GALAXY Note 10.1, GALAXY Note 2 and GALAXY S III.

The Samsung booth is located in Hall 6 - Stand 5 (MAC 6-5) at GITEX Exhibition.

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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com/ae.

© Press Release 2012