New location to boost convenience and accessibility of RSA's leading insurance services

Manama, 27 April, 2016

RSA, a leading provider of insurance services in the region, announced its Bahrain office move recently to a new location in Al Seef District, a business hub that hosts most of RSA's customers and partners. The insurer inaugurated the new premises today in the presence of partners and brokers hosted by Chris Dooley, CEO - UAE & MD - Bahrain at RSA and Adrian Pinto, Country Manager at RSA Bahrain.

The new office space covers an area of approximately 4800 feet and is located on the second floor of the Impact House building. Customers are being welcomed to visit the new office as of April 17, and will get to experience the vibrant sense of place and unique connection with the heart of the city.

Assuming the position of RSA's Bahrain Country Manager in May 2015, Adrian Pinto has been successfully leading the Group's operations in the Kingdom. Today, RSA Bahrain maintains a long-standing presence spanning 14 years and has emerged as a key player on the Kingdom's insurance market. As a result, the relocation was a strategic move stemming from the insurer's "customer obsession" to bring its business to closer proximity to its valued customer base and accommodate its future growth ambitions.

Commenting on the office move, Chris Dooley, CEO - UAE & MD - Bahrain said, "Following a period of global economic slowdown and in the midst of a challenging market environment, the Bahraini government is implementing large scale reforms to lure investments and put the economy back on track. Indicative of this, there are a number of infrastructure projects in the pipeline, a drive to boost the tourism and hospitality industry, in addition to the opening up of various business hubs which would attract world-class businesses and multinational companies. The outlook looks positive and we are happy to see that a strong insurance sector remains a critical part of this long-term vision for the country. Bahrain boasts one of the highest insurance penetration levels within GCC which goes to show the high awareness level about the value of insurance amongst the Bahraini population. This is sustained by the robust regulations in place led by the Central Bank of Bahrain (CBB) and supported by other institutions."

Adrian Pinto, Country Manager at RSA Insurance, said, "The new office move highlights our commitment to further enhance our efforts in delivering the leading range of insurance services in the market. We are very proud of the success of our team and this expanded space will create enhanced efficiencies in internal communication and improve overall processes. Our new location also puts us right in the heart of the city's thriving business area which will enable us to better serve our clients. At RSA, we believe that if it's good for our customers, it is good for the business."

RSA Bahrain employs a team of close to 20 insurance professionals dedicated to provide service excellence and timely solutions. As part of its brand proposition of "Making Things Better", the team makes relentless investments to ensure the ease of doing business with RSA. The company's agility and innovative thinking saw it emerge as one of the trusted insurance providers in Bahrain. Recently, RSA introduced the e-platform initiative which allows its partners to generate policies within few minutes while others would typically do it in more than one full day.

For more information, please visit: www.rsagroup.bh/

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For further information, please contact:
Vidya Veerapandian
Head - Marketing & Communications, UAE & Bahrain
RSA Insurance
Tel: +971 4 302 9896
Vidya.Veerapandian@ae.rsagroup.com

Nadine Maazrani / Kanishk Mishra
Edelman DABO
Dubai, UAE
Tel: +9714-237-8000
Email: Nadine.mazraani@edelmandabo.com / Kanishk.mishra@edelmandabo.com

About RSA
With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland and the Middle East and has the capability to write business in over 100 countries. Focusing on general insurance, in 2015, its net written premiums were £6.8 billion.

RSA has major operations in the Middle East as part of its emerging markets business. In Bahrain, RSA commenced its operations in 2003 and has been successful in establishing a strong platform for growth.

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© Press Release 2016