16 May 2012

Yusif bin Yusif Fakhro signs joint venture with Eurotech

Manama, Kingdom of Bahrain: The recent outbreak of fires region-wide should be seen as a signal for governments, organisations and communities to ensure that world standard safeguards are in place, according to Mr. Yusuf Abdulrahman Fakhro, Director of Bahrain-based, Yusif bin Yusif Fakhro (YBYF).

Figures show that the incidence of fires is on the rise in some countries, including Bahrain, and that there is a reported increase in fire-related deaths and injuries.

"Human lives, homes and resources are of paramount importance to organisations and society at large and we must take the spate of fire-related incidences as serious warning signs. We must take measures to ensure that the right fire safety systems are in place, across the board," Mr. Fakhro stressed.

He said that Safe & Sound, a division of YBYF, has recently joined forces with a leading provider of international standard fire safety systems, Eurotech Fire Systems.

"It is a timely decision for us to enter this critical sector with a world leader. Eurotech is considered a pioneer in the sector with a sterling track record in fire protection systems. Indeed, they have been recognised as 'dedicated visionaries in the life safety industry'",  Mr. Fakhro said.

The joint-venture brings the nationally and internationally certified fire detection system Eurotech - which has a strong presence in Oman and UAE - to Bahrain. Mr. Fakhro said that this is a 'first of its kind' in Bahrain and that Eurotech features one of the most experienced and technically qualified teams in the fire detection and alarm industry, offering implementation, management and overall maintenance services related to the system.

"Eurotech is passionate about creating fire detection products that save lives, protect investments and so help nurture society," Tim Williams, Export sales Manager for Eurotech said.

"We have observed the unfortunate spike in fire-related incidents across the Middle East and it is imperative for us to leverage our inherent strengths, of products, support and systems, to minimise re-occurrences."

Mr. Williams noted that YBYF's Safe & Sound is the ideal partner for Eurotech:  "Yusif bin Yusif Fakhro is a perfect match for us.  They bring 30 years of experience to the table, and share our sentiments on safety, service and sustainability."

Meanwhile, Ajai Datta, General Manager of the Safe & Sound Division stated that the joint-venture looks to introduce Eurotech's comprehensive product range to residential and commercial property developers in the public and private sector, to real estate owners, contractors, and to the industry in Bahrain at large.

-Ends-

Media contacts:Sarah Azad Mobile: 00971 50 9803810 Email: media@strategicsolutionsonline.com

About Yusif bin Yusif Fakhro:
Yusif Bin Yusif Fakhro WLL was founded by Yusif Bin Yusif Fakhro in 1945 and has been in family owned hands ever since.                

Today, the company employs nearly 100 people, including a team who specialize in appliances servicing and after-sale care. The company has its head office & showroom in Sehla. The company has five main divisions: Home Appliances division, the Project and Communications Division, the Home Entertainment, the Furniture Division and the Kitchen Cabinets division. The group's philosophy is to offer only quality products, assuring premium back-up and post-sales service. This is the foundation of the reputation, built over 65 years.

http://www.yyfakhro.com/

About Eurotech
Eurotech Fire Systems Ltd is a privately owned UK organisation based in Waterlooville,

Hampshire. Eurotech Fire Systems Ltd provides a single branded approved fire detection system, certified to national and international standards.

http://www.eurotechfire.com/

© Press Release 2012