H.H. Sheikh Saud bin Saqr Al Qassimi, Supreme Council Member and Ruler of Ras Al Khaimah, inaugurated today RAKBANK's new Operations Centre in the Bank's home emirate of Ras Al Khaimah. Also present at the ceremony were H.H. Sheikh Mohammed bin Saud Saqr Al Qassimi, Crown Prince of Ras Al Khaimah and H.E. Sheikh Omar bin Saqr Al Qassimi, Chairman of RAKBANK, in addition to the Bank's Board of Directors and top management, and a host of dignitaries from the emirate.
The spacious, nine-level centre is situated on Al Dhait on Emirates Road and is home to all the Bank's back office operations in the northern emirates.
Speaking after the ribbon cutting function, H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, said, "We are very pleased to open RAKBANK's new, state-of-the-art Operations Centre. The new facility will enable RAKBANK to continue offering world-class banking products and services and reaffirm its commitment to the highest standard of service delivery which has helped establish RAKBANK as one of the leading banks in the country."
H.H. Sheikh Saud also lauded the Bank's aggressive implementation of its modernization strategy by taking full advantage of new technologies to better serve its customers and increase operational effectiveness.
As the number one bank in the UAE in customer service, according to industry specialists Ethos Consultancy, RAKBANK places great importance on active staff training dedicated to professional growth and organizational effectiveness, as well as employee retention and UAE national career development. The modern centre in Ras Al Khaimah houses multiple training areas for the Bank's ongoing staff training and is well designed to accommodate a wide range of workshops and courses that meet various internal training needs.
"RAKBANK is pleased to announce the opening of the Bank's new Operation Centre in Ras Al Khaimah as part of our commitment to a solid presence in our home emirate," said Graham Honeybill, RAKBANK General Manager. "RAKBANK places great importance on the people who deliver service to customers and as a firm believer that 'satisfied staff lead to satisfied customers', we believe that an efficient yet friendly work environment is a key factor in staff satisfaction."
In line with the Bank's corporate social responsibility and it commitment to reduce energy consumption, RAKBANK's new centre enjoys environmentally sound features in terms of building design and construction. RAKBANK implements several waste management initiatives to reduce the consumption of paper, water and energy at the Bank. This includes the widening of its Online Banking channels and services and the Bank's recently launched RAKBANK Direct platform (www.rakbankdirect.ae), to save on paper consumption without compromising the Bank's service quality.
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About RAKBANKRAKBANK, also known as the National Bank of Ras Al-Khaimah, is a leading retail bank in the UAE, serving over 400,000 customers. Founded in 1976, the Bank is one of the country's oldest local financial institutions and today one of its fastest growing, most dynamic banks and a major player in the personal banking and small business sectors in the UAE.
The Bank offers a wide range of personal banking services through its 30 branches and telephone and online banking channels. It is a leading provider of credit cards and a prominent player in mortgage finance and small to medium enterprise finance.
Customer service excellence is a cornerstone of the Bank's success, with the bank having been voted in 2010 for five years running as #1 Bank in Customer Service in the UAE Annual Bank Benchmarking Study. For more information, you can visit www.rakbank.ae or contact the Call Centre at +9714 213 0000. You can also follow the Bank on Twitter @RAKBANKlive and @RAKBANKhelp.
For more information, please contact:
Lamis D, Dir Tel: 971 4 2915055, email: lamis.daoud@rakbank.ae
© Press Release 2011
