Dubai, United Arab Emirates - 10 May 2012- Nissan Middle East has announced the appointment of Samir Cherfan to the new role of Director - Marketing & Sales for the region.
Samir joins Nissan Middle East with over 20 years of Renault-Nissan Alliance experience spanning engineering and commercial roles of increasing responsibility. He will operate out of the Nissan Middle East headquarters in Jebel Ali Free zone.
Samir, an engineering graduate, joined Renault in 1992 and progressed in the initial 11 years of his career with varied management positions in parts and vehicle engineering,
A further seven years were spent in vehicle programs where he was given the important role of Program Director for mid-range sedan and hatchback models.
At the same time, Samir was selected to the coveted role of a Cross-Functional Team (CFT) Pilot, leading a successful two year project for fixed cost reduction. He reported to the Renault Chief Executive Officer/Chief Operating Officer for this critical task.
In 2010, Samir moved to the front line role of Managing Director - Renault Retail Group in Paris, the position from which he joins Nissan Middle East.
Samir, 44, is married with a ten year-old daughter and speaks fluent English, French and Arabic. On his appointment he commented: "Nissan in the Middle East commands an enviable reputation as one of the leading automotive brands in the region with a heritage few can aspire to. Our large model range has class-leading vehicles in almost every segment in the marketplace, with an appeal which ensures we are also one of the best-selling brands here.
"The automotive market is extremely competitive and my challenge is to build on our momentum and achieve further growth in the years ahead."
Samir is a keen sports enthusiast and likes to explore new cultures globally. He describes himself as a leader who is a coach to his team and sets them on the path to success.
-Ends-
About Nissan Middle East:
Nissan is a leading automotive brand in the Middle East. It boasts one of the most popular and successful vehicle line-ups in the region. Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East HQ in June 1994. Nissan operations cover over 20 countries across the region making it one of the largest representations in the Middle East amongst Japanese automotive brands. Nissan reported its best ever Middle East regional sales results for the financial year 2008 with the company and its distributors achieving over 200,000 sales.
For additional information, please visit the Nissan Media Channel on www.nissan-me.com or contact:
For Nissan Middle East FZE:
Ismail Yagan
Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
Mobile: +971 50 450 7464
E-mail: ismail@nissan-me.ae
Vivian Hawat
Ketchum RAAD Middle East
Tel: + 971 4 425 8800 ext. 8976
Mobile: +971 50 567 6132
E-mail: vivian.hawat@ketchum-raad.com
© Press Release 2012
