Jeddah, Kingdom of Saudi Arabia, August 9, 2012

Mouawad, the luxury jeweller and watchmaker, officially opened the doors of its new flagship boutique at Jameel Squarein Jeddah today. The new showroom is the fourth and largest Mouawad boutique to open in the Kingdom of Saudi Arabia.

Commenting on the opening, Fred Mouawad, Co-guardian of Mouawad, said: "Saudi Arabia has always been a very important market for Mouawad; it is home to some of our longest-established patrons with whom we have built relationships over generations.I'm delightedto be able to invite all of our clientele to visit the new Jeddah boutique to experience the new surroundingsand admire our latest jewellery and watch collections".

The new showroom covers 700 square metres in the exclusive Jameel Square retail and commercial centre and is one of the new generation flagship Mouawad stores, conceptualised by 4th generation co-guardians of the brand, brothers Fred and Pascal Mouawad.  

With its distinctive décor in the grey and gold of the Mouawad brand, the new Jeddah outlet features an exclusive private VIP room for its customers to try on select pieces from the exquisite jewellery and watch collections the company is renowned for--ranging from boutique collections to magnificent haute joailleriestatement piecesand sets.

"Fred and I committed to bring Mouawad's creations closer to our clientele in the region and the opening of the new Jeddah boutique marks the start of the fulfilment of those plans," said Pascal Mouawad, co-guardian of Mouawad. "With two other new Mouawad boutiques opening this month in Doha and Kuwait, and plans for another three outlets in the Middle East by the end of this year, we are investing in expansion in the region in which we have our roots."

Since its inception 122 yearsago, Mouawad has grown tobecome an international brand with operations across three continents. For more informationon Mouawad please visit www.mouawad.com

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About Mouawad
Mouawad - Serving royalty and modern-day celebrities with magnificent jewels since 1890
A family business built upon trust and relationships spanning generations, now led by 4th generation co-guardians, Fred & Pascal Mouawad and backed by more than a century of excellence in its field. Mouawad designs, manufactures and sells its own exclusive jewelry and timepiece collections ranging from boutique items to objets d'art and magnificent haute joaillerie pieces.

In addition to crafting fine jewelry, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family's on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and of having the GIA campus named in his honor. The Mouawad vision is to continue its rich heritage of creating exquisite jewelry and timepieces and to widen distribution through contemporary and accessible price points to increase the reach of the brand internationally.

www.mouawad.com
www.facebook.com/mouawad

For media information contact:
Bashar Kharbat / Malik Abdelrahman
ASDA'A Burson-Marsteller
Tel: +966 2 6575194 
Mob: +966 50 369 560/ +966 544 426 364
Email:Bashar.kharbat@bm.com
malek.abdelrahman@bm.com

© Press Release 2012