Company to reinforce its 'Eat Right and Be Active' campaign
FrieslandCampina Middle East, part of Royal FrieslandCampina -one of the largest dairy-cooperative in the world and famous for its Rainbow Milk brand, has received appreciation from the Ministry of Health - Sharjah Medical District for its contribution to the dairy sector and various public activities on leading and promoting the goodness of milk.
The government endorsement follows FrieslandCampina ME's recently-launched campaign - Eat Right, Be Active. As part of the campaign, the company emphasized the Eat Right, Be Active message through activities in various educational institutions as well as to medical professionals operating in the UAE under the patronage of the Ministry of Health, under the auspices of Sharjah Medical Zone and support of the Department of Nutrition and Medical Education.
The company's activities highlighted the goodness and necessity of milk in our daily diets and as part of the initiatives by the UAE Ministry of Health to boost milk consumption. Officials from FrieslandCampina also spoke about the advantages and health benefits of milk consumption and the company's efforts to further the cause.
"Sharjah Medical District is working to ensure that the importance of good health is promoted to everyone. We are happy with the efforts undertaken by FrieslandCampina ME in this healthy initiative to reach out to the community. Our appreciation of the company is aimed at jointly supporting them in similar campaigns, health programs, seminars and other related efforts," said Dr. Maysoon Al Shaer from the UAE Ministry of Health.
In his comments on the special event, Maurits Klavert, Managing Director at FrieslandCampina Middle East, said: "As one of the leading milk brands, we have taken on the mantle to promote a healthy lifestyle by popularizing and supporting milk consumption. Through this special Eat Right and Be Active campaign, we aim to share information about the goodness of milk and engage a number of schools with games, fun events and lots of interesting activities. We are thankful for the support and encouragement from the UAE Ministry of Health and Sharjah Medical District."
FrieslandCampina ME and the Ministry of health are conducting school programs and health camps to promote milk consumption and to raise awareness on the importance of healthy diet and physical activity among children.
Milk is a near perfect food source loaded with essential nutrients needed daily to keep bodies healthy and strong. As a leading name in the milk sector, FrieslandCampina aims to spread awareness on this vital subject and share the goodness of milk with consumers in the UAE and beyond.
As a dairy brand, Rainbow Milk has been present in this region for over 50 years. Today, the company boasts of a wide array of world-class products across the Middle East.
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About FrieslandCampina Middle East
FrieslandCampina Middle East operates in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait. The company's well-known brand, Rainbow, has been a key player in the dairy industry. Launched in 1955, Rainbow offers high quality and practical dairy products. Packed in a tin, Rainbow milk does not need refrigeration, and convenient to use and store as there was no breakage. This was an instant success bearing in mind the arid, hot climate of the Middle East. The rich, creamy taste and consistency of Rainbow evaporated milk has made it popular for use in tea and coffee, direct consumption, cooking and for making desserts.
Over the last 51 years, Rainbow has diversified its product offering to match the lifestyle needs of the region's consumers. This includes the popular evaporated milk, in delicious variants - Original, Gold and Cardamom and in two variants for those seeking specific health benefits - Light and Low Cholesterol. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also has Instant Milk Powder and Sweetened Condensed Milk. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.
Issued by Landmark PR & Event Management
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© Press Release 2013
