Philadelphia, PA - March 29, 2007. Visitors to this year's Gulf Pack exhibition will get the chance to gain a unique insight into the world of packaging technology from the head of new product development at one of the world's leading metal packaging manufacturers, Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com).

Dr. Daniel A. Abramowicz, Executive Vice President of Crown Holdings, Inc. will address delegates at the show on the topics of 'Packaging's Role in Branding' and 'Improving Package Design'.

The hour long seminars, which take place at 12.00pm next Tuesday and Wednesday respectively (3/4 April) in Dubai's Airport Expo Centre, will encompass Dr. Abramowicz's thoughts on innovation within the packaging industry and investigate the key drivers of brand-building packaging, to include delivering visual appeal and convenience, ensuring brand protection and the importance of emerging markets.

A seasoned packaging industry professional, Dr. Abramowicz has global responsibility for technology development at Crown, including new product design, process improvements, materials developments, engineering and process monitoring across the breadth of Crown's packaging portfolio. In addition, he heads the company's Environment, Health and Safety Organization and its Sustainability Initiative. He holds an M.S. and Ph.D. in Physical Chemistry from Princeton University.

"With growing consumer demand coupled with changing attitudes to consumption and greater product diversification than ever before, the Middle East is currently one of the most exciting global markets for packaging manufacturers," said Dr. Abramowicz.

"Despite such a positive outlook, packaging manufacturers can't afford to rest on their laurels. It is only by remaining at the forefront of innovation and product design to respond to the changing needs of consumers that the industry will continue to flourish".

"As such it gives me great pleasure to be able to share some of my experience in developing brand-building packaging with the packaging fraternity in the Middle East," Dr. Abramowicz concluded.

Crown Holdings, Inc. currently operates 5 plants across the Middle East and North Africa through its Bevcan Europe & Middle East Business Unit - CROWN Arabia Can and CROWN Jeddah Can in Saudi Arabia, CROWN Emirates Company in the UAE, CROWN Middle East Can in Jordan and CROWN Maghreb Can in Tunisia.

All of the company's plants in the area are Joint Ventures with its local partners, A.H. Algosaibi & Bros. The Algosaibi group is a large Saudi holding company with a broad range of business interests. CROWN's partnership with the group in the Middle East dates back 25 years.

Gulf Pack 2007 takes place at the Airport Expo Centre in Dubai from 2 - 5 April. CROWN Bevcan Europe and Middle East can be visited at the show on stand G8. Further information on the show can be found at www.gulfpack.info.

-Ends-

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:
In Europe:
Caroline Archer-Reed,
Marketing Director,
CROWN Bevcan Europe & Middle East;
Tel: +33 1 49 18 40 43;
Email: caroline.archer-reed@eur.crowncork.com.

In the United States:
Neill Mitchell,
Vice President Sales/Account Executive,
CROWN Beverage Packaging USA, Inc.;
Tel: (215) 698-5248;
Email: nmitchell@crowncork.com.

For editorial inquiries:
Michael F. Dunleavy,
Vice President of Corporate Affairs and Public Relations;
Telephone: (215) 698-5051.

For investors:
Timothy J. Donahue,
Senior Vice President
Finance, (215) 698-5088.

© Press Release 2007