Regional sales and number of site visitors boosted by company's international expansion to 10 new countries this March

Dubai, United Arab Emirates, April 14, 2013: JadoPado, an established e-commerce experience for consumers in the UAE, unveiled today strong results for its financial year ending March 31, 2013, with revenue increasing 208% year-on-year[1] to AED 15,786,418. On the heels of the company's recent international expansion last month, JadoPado has also seen monthly site visitors soar to a new high of 210,000 in March. In fact, the company experienced an impressive 273% increase in site visitors in 2012, totally 1,196,811 site visits for the year.

"Our unique proposition of offering consumers an instant gratification e-commerce experience coupled with awesome customer service and speedy delivery has been instrumental to our success since launching in March 2011," said Omar Kassim, Founder of JadoPado. "With our recent international expansion, we are also excited to be extending our e-commerce customer experience to new markets, and are motivated by the fact that international sales in the first 30 days of operation have exceeded expectations."

Today, JadoPado offers consumers a vast range of electronics and IT devices including notebooks, smartphones, tablets, games, accessories and cameras. The company has also acquired a reputation for being one of the first retailers to offer the latest and most sought after products such as the Blackberry Z10.

"We have ambitious targets for 2013 and are optimistic that the recovering global economy as well as the increasing consumer appetite for e-commerce will drive JadoPado's expansion to the next level," added Kassim.

As part of JadoPado's aggressive growth strategy, the company boosted its marketing spend last fiscal year by 428%, aiming to complement its widespread online presence with new offline mechanisms including print, radio and outdoor branding activities. Kassim says that JadoPado will continue to review its marketing efforts to build the company's brand equity with a particular emphasis on new markets, which include the wider GCC region and the South Asian countries of Bangladesh, India, Pakistan, Philippines and Sri Lanka.

In light of the company's positive growth outlook and ambitious international expansion plans, warehousing and logistics are also expected to be key areas of investment for JadoPado this year. The company is already in the process of reviewing and overhauling its warehousing methods and delivery capacity.

"Driving acceptance of online shopping while growing the e-commerce market continue to be important objectives for JadoPado. That understanding and trust has largely been established in markets like the UAE. We believe that consumers in our new international markets are equally ready for an alternative to traditional retail outlets when shopping for exclusive products, better prices and higher levels of customer service," concluded Kassim.

About JadoPado Limited (Ltd.)
JadoPado is a leading e-commerce business in the UAE. Since its launch in March 2011, JadoPado has been a pioneer in shaping the region's e-commerce industry through developing a solid same day delivery model and creating awesome customer experiences. JadoPado has over 210,000 visitors and 880,000 page views on a monthly basis. JadoPado's unique e-commerce experience is now available to consumers across the GCC as well as in Bangladesh, India, Pakistan, Philippines and Sri Lanka. For more information and to access the website, please visit www.jadopado.com. 

For further information, please visit:

Facebook: www.facebook.com/jadopado

Twitter: http://twitter.com/jadopado

For more information, please contact:
Karlo Alfredo
Co-Founder & Chief Marketing Officer
JadoPado
T: +971 4 437 5609
E: ka@jadopado.com

Mohammad Baaayoun
Junior Account Manager
Memac Ogilvy Public Relations
T: +971 4 305 0318
E: mohammad.baayoun@ogilvy.com

[1] Note: JadoPado run an April to March financial year.

© Press Release 2013