BPG to handle advertising and PR requirements
IFA Consulting Services Company, headquartered in Kuwait, has awarded regional marketing solutions agency, BPG (Bates PanGulf), the advertising and public relations business of the IFA group of companies. BPG Group currently works with a diverse portfolio of blue-chip companies, ranging over the financial, real estate, retail, and leisure sectors, in Kuwait and regionally.
Commenting on the appointment, Mr. Hamed M. Al-Aiban, Chairman of IFA Consulting Services, said that the management of IFACS was confident in the abilities of BPG in adding value to the group's public relations and marketing campaigns: "Apart from its other strengths, BPG's strategic and diversified abilities and experience tipped the scales in the agency's favour."
Meanwhile, BPG Country Manager for Kuwait, Fiona Quinn, expressed her satisfaction at the faith shown in the agency by IFA group of companies, after a five-way pitch and said: "At BPG, we offer our clients an all-round service and are delighted that IFA group of companies has recognized the advantages an integrated company like BPG can bring to the table. It's a privilege to be able to work with such a prestigious and recognized brand as IFA Group."
Under the appointment, BPG will handle the communications requirements of all IFA group of companies, both listed and unlisted, as well as assisting on a corporate level with the company's overall media and PR strategy and CSR programme.
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About IFA Consulting Services
Established in 2010, IFA CS provides consulting services in the fields of Human Resources, Legal, Information Technology and Public Relations to all IFA Group of companies starting from the mother company International Financial Advisors (IFA) to Kuwait Real Estate, IFA Travel & Tourism, International Resorts Company (IRC), Al-Deera Holding, International Finance Co, Al-Wafer for Marketing Services in addition to subsidiaries and sister companies.
IFA Group`s investments and projects are spread through the GCC and MENA regions, Asia, South Africa, Europe and the United States and cover various fields i.e. financial and real estate investments, consumer financing, and insurance .
About BPG
BPG Kuwait is part of the Dubai-based BPG Group, one of the largest marketing solutions companies in the Middle East. It caters to a wide range of international and regional clients in the Middle East, North Africa and the Asia region and has offices in Kuwait, Dubai, Abu Dhabi, Jeddah, Doha, Bahrain, Oman and Baghdad.
The Group has over 250 employees and is made up of specialist business units covering the disciplines of advertising, public relations, branding and design, public advocacy, digital marketing, healthcare marketing and media asset management. The SBUs work together to deliver integrated marketing solutions for clients and have been involved in some of the most significant initiatives undertaken in the Middle East including the Dubai Shippinf Festival, Dubai Internet City, 15th Asian Games Doha 2006 and others. BPG Kuwait clients include market leading companies such as M.H. Alshaya, Alshaya Trading Company, Rasameel, Refrigeration Industries Company, Kuwait National Petroleum Company, Pro-Design and Orchid Group.
Further information may be obtained from our website: www.batespangulf.com
For further information please contact:
John Badenhorst, john@batespangulf.com, Tel. +965 2241 1676
Khaled Al-Ramly, khaled@batespangulf.com, Tel. +965 2241 1676
© Press Release 2011
