02 April 2013

GITEX, the MENA region's leading ICT event, provides platform for new GSMA event, which casts spotlight on regional issues

Dubai, United Arab Emirates - GITEX Technology week, one of the world's largest and most influential Information and Communication Technology (ICT) events, will enhance its high level discussions and knowledge exchange with the co-location of the GSMA Mobile 360 Series, a new regional conference series for executives in the mobile industry, as well as key regulatory and government representatives.

The co-location of the GSMA Mobile 360 Series at GITEX Technology Week will unite international leaders to explore global challenges and issues in the mobile industry. In addition, the co-location offers exceptionally high value to the regional and global mobile industry and ICT community through high-level networking, strategic debate and knowledge-sharing.

The GSMA today announced that it is expanding its events portfolio with the launch of the GSMA Mobile 360 Series - the new thought leadership conferences will complement those that are run as part of larger GSMA events such as the Mobile World Congress, Mobile Asia Expo and NFC & Mobile Money Summit and will explore key mobile industry trends and issues on a regional basis.

"Mobile has completely changed how nearly half of the world's population communicates and accesses life-enhancing services and information, and it's also transforming many industries, such as automotive, education, healthcare, finance and utilities," said Michael O'Hara, Chief Marketing Officer, GSMA. "However, deployment and use of mobile varies from region to region and players across the mobile landscape face unique opportunities and challenges based on their specific market dynamics. With events held around the world, the Mobile 360 Series will bring together the growing mobile ecosystem to address the most pressing regional topics and issues."

"Drawing more than 25,000 C-level executives, GITEX is widely recognised as the leading ICT event in the Middle East, Africa and South Asia region," continued O'Hara. "In establishing this collaboration with GITEX, we will work together to build upon their considerable success and provide an even greater mobile focus to attendees at GITEX Technology Week."

Helal Saeed Almarri, Director General of the Department of Tourism and Commerce Marketing and CEO of Dubai World Trade Centre, said: "As the global mobile industry experiences exponential growth in ground-breaking innovations, interconnectivity and infrastructure, we are very pleased that the GSMA, which produces the industry-leading Mobile World Congress, is bringing its new Mobile 360 Series conference to Gitex Technology Week in Dubai. The strategic convergence of these two mega brands in Dubai will offer the global technology community the invaluable creative opportunity to access one of the most sought after emerging markets in the world."

To be held from 20 - 24 October 2013 at Dubai World Trade Centre, GITEX connects more than 138,000 industry professionals and over 3,500 suppliers from 144 countries across five continents, and has long established its position as the one of the industry's most lucrative ICT platforms. With Dubai a regional technology hub, GITEX Technology Week is a pivotal event for local, regional and global technology companies based in the Middle East and beyond.

The Mobile 360 Series-Middle East conference will be held from 21 - 22 October and will be co-located with GITEX at the Dubai World Trade Centre in Dubai, United Arab Emirates. Ooredoo, a leading mobile operator group with more than 90 million customers across the Middle East, North Africa and Southeast Asia, has signed on as a Gold Sponsor for Mobile 360 Series-Middle East.

-Ends- 

About GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world's mobile operators with more than 230 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo. 

About GITEX Technology Week
Launched in 1981, GITEX is the ICT business gateway to the Middle East, North Africa and South Asia Region. 

Focused on providing exhibitors with high ROI through direct business opportunities with decision makers, GITEX has maintained its position as the industry's trend setting authority. For more information, visit www.gitex.com

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com

As the organiser of GITEX Technology Week, Dubai World Trade Centre offers more than 32 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.

For more information, please contact:            
Amelia Naidoo                                                  
Manager - PR and Media Relations                      
+971 55 747 9086                                                  
Amelia.Naidoo@dwtc.com                                     

Jehad Kamal
Manager - PR and Media Relations
+971 50 429 9150
Jehad.Kamal@dwtc.com

© Press Release 2013