RIYADH, Saudi Arabia - Formula E and TARSHID, the National Energy Services Company of Saudi Arabia, have today announced a new partnership with the upcoming Diriyah E-Prix races taking place on 28 and 29 January 2022.
The partnership will deliver a case study project, utilizing TARSHID’s expertise in energy efficiency to study the innovative low-power LED technology lighting used to illuminate the 2.5km Diriyah street circuit around the historic town walls of the UNESCO World Heritage site.
Diriyah will host the only night races on the 16-race calendar with the opening two rounds of Season 8 of the ABB FIA Formula E World Championship. The first Diriyah E-Prix in 2018 made history as the first-ever international motorsport event to be held in Saudi Arabia.
As the only all-electric motorsport World Championship, Formula E actively promotes electric mobility and renewable energy solutions to contribute to reducing air pollution and fighting against climate change. Formula E is a platform for change across society and supports the Vision 2030 project.
Prince Khalid Bin Sultan Al Abdullah Al Faisal, Chairman of the Saudi Automobile and Motorcycle Federation (SAMF), Ministry of Sport, said:
“Tarshid has had a tremendous impact implementing energy efficiency projects and more sustainable and affordable energy systems in the Kingdom. With the country primed for wide-scale implementation of many of these solutions moving forward, their work is naturally aligned with Formula E’s commitment to driving sustainability in motorsport technology. We are delighted to be welcoming them on board as a strategic partner.”
TARSHID CEO Mr. Waled Alghreri said:
“This partnership comes as one of many projects that the company is participating in to highlight our work in this sector. The track lighting for the first Formula E night race in February 2021 caught our attention, along with the highly efficient LED system. Becoming a sponsor of this track lighting entitled (“Illuminated by TARSHID”) allows us to highlight our own energy efficiency projects, and to work with the Diriyah E-Prix to create an efficient lighting case study that we will jointly publish in the coming months.”
TARSHID develops, manages and funds energy efficiency projects across a variety of sectors. It aims to be a pioneer in its field and to help build a more sustainable future, as part of its goals to achieve the Kingdom’s Vision 2030 in developing the energy efficiency industry. One of TARSHID’s major programs is to retrofit 3.2 million streetlights across the Kingdom.
The major goal of this program is to decrease the electric consumption of streetlights by an average of 50-60% while unifying the technical specification of LED fixtures all over the Kingdom to achieve the highest level of energy efficiency in accordance with international standards. This program is spearheaded by TARSHID, with the private sector being a major supporter in providing their latest technology and technical services.
Carlo Boutagy, founder of CBX, promoter of the Diriyah E-Prix, said:
“There are few partnerships that reflect the common goals of advancement in energy efficiency as well as that of TARSHID and the Diriyah E-Prix. The commitment to innovate through the latest sustainable technology is clear to see, and we are excited to have TARSHID on board.”
Alberto Longo, Co-Founder and Chief Championship Officer, Formula E, said:
“We are delighted to partner with TARSHID, a major player in the sustainability sector, to harness their expertise and commitment to excellence in energy efficiency.”
TARSHID is a national company owned by the Public Investment Fund and was established in 2017 with a vision to become the leading energy efficiency services company in the Kingdom, and to serve the national strategic goal of sustainability by making a great amount of energy saving. TARSHID aims to play a major role in the development of this sector by establishing a thriving energy efficiency industry in the Kingdom, attracting international cooperation to the Saudi energy efficiency services market, attracting foreign investments, and contributing to the creation of thousands of highly skilled jobs. TARSHID’s mission is to serve the Kingdom's strategic sustainability goal to achieve significant energy savings, in addition to stimulating the development of the energy efficiency industry to be thriving in the Kingdom. It also aims to increase energy efficiency in the Kingdom of Saudi Arabia through energy efficiency services projects and develop the energy efficiency services sector, localize expertise in the field, and create pioneers in the sector. For further information about TARSHID, please visit www.tarshid.com.sa
CBX is a dynamic global sports promoter, events production house, commercial consultancy, sponsorship management and marketing business. For over a decade, CBX has been at the forefront of developing and delivering motorsport experiences and other high value properties away from the track. In 2018, CBX was announced as the exclusive promoter of the FIA ABB Formula E World Championship in the Middle East which became a watershed moment for the Kingdom of Saudi Arabia, opening its doors to global tourists which led to the country’s first international concert. CBX is fast becoming a thought leader in the business of motorsport and large-scale live events in the Middle East. For further information about CBX, please visit www.cbx.mc
About the ABB FIA Formula E World Championship
As the world’s only all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet. www.FIAFormulaE.com
For Formula E media enquiries, please contact - firstname.lastname@example.org
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com
For Media enquiries, please contact - PR1@TARSHID.com.sa
© Press Release 2022
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.