Esprit, the Fast Growing international lifestyle brand, celebrates its success in the region with an extraordinary Fall/Winter Fashion Show in the sky (Skywalk Show). The internationally renowned skywalk Show will take place at Esprit's biggest store in the Middle East, in Dubai Festival City, on the 26th and 27th of October, 2007.
The Esprit Skywalk is a signature show that is done by Esprit in various countries all around the world with the help of their partner Sports Unlimited who provides them with performers and expertise. The Esprit Skywalk is a vertical catwalk that combines mountain climbing techniques with synchronized dance choreography and rapid descent movements, so, expect the unexpected.
Recognizing Esprit's global lifestyle appeal, Al Sawani Group's chief executive officer Mohammed A. Hafiz says '' It has been a privilege to work with an international brand such as Esprit. Our aggressive expansion into new markets and opening of new stores reflect our confidence in the brands potential in the Middle East. We want our customers to live Esprit and understand what the brand is about. That is why we brought the Skywalk to Dubai, to allow our customers to experience the brand through this amazing show.
Mr Wolfram, Esprit's Asia Pacific President says, 'Esprit's development in the Middle East has been really exciting for us and we certainly look forward to continue working with our partner Al Sawani to grow our brand throughout the region by focusing on product quality as well as price/performance ratio. Mr Hammond continues by explaining, 'At Esprit we live up to our customers' expectations by working with our partners to provide truly international retail standards.
Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The Group offers 11 product lines encompassing women's wear, men's wear, kid's wear, as well as shoes and accessories through more than 600 directly managed retail stores and over 13,000 wholesale points-of-sale in more than 40 countries. Esprit also operates the Red Earth cosmetic brand, which includes cosmetics, skin care and body care products.
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For more information:
Shadi Zahid
Azim Al-SHareef
Tel: 0096626649316
Fax: 0096626649334
Email: shadi@prphenomenal.com
Press Release 2007
