New Facility in Al Quoz will double storage and loading capacity for Dubai customers
Dubai, UAE, 5 April 2011: Dubai Refreshments (P.S.C) - sole franchisee and distributor of PepsiCo products in Dubai and Northern Emirates - yesterday inaugurated its largest Distribution Center to date as part of its strategic investment plan to meet the growing demand for its products.
The official opening of the new Dubai Distribution Center was attended by Dubai Refreshments' (DRC's) Board Members and Management.
Strategically located in Al Quoz Industrial Area 2, the new warehouse covers 145,000 sq ft with storage capacity for 550,000 cases, and a daily loading capacity of 150,000 cases. With the addition of this new warehouse, DRC now has a total storage capacity of 1,470,000 cases across all warehouses in the UAE.
Ahmed Bin Essa Al Serkal, DRC Chairman, said: "The new DRC warehouse is a good testimony to the strength of our business, as we expand in the local and export markets. This addition will effectively double our storage and dispatching capacity, and will significantly improve our customer response time. With the popularity of our products leading to a sharp increase in demand, we are now very much prepared to service this demand with the necessary infrastructure. This new facility is part of a substantial strategic investment plan, which in addition includes the expansion of our production facility at a new purpose built new mega site at Dubai Investment Park by 2012."
DRC's Al Quoz Distribution Center will be servicing the emirate of Dubai and export operations while Sharjah, Ras Al Khaimah and Fujeirah will continue to be serviced by existing depots in the respective emirates.
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For more information, please contact:
Aya Solh
Consumer Marketing Manager
Dubai Refreshment Co
Tel: (+9714) 3393000
Fax: (+9714) 3381684
Email: Aya.Solh@pepsidrc.ae
© Press Release 2011
