The year 2012 proved to be a major milestone for Dubai Refreshments Company as it celebrated five decades of success in the UAE by crossing the Dh 1 Billion sales mark in December of 2012. As part of the 'One Billion Sales' celebrations, a special cake was cut in the presence of the Board of Directors and Senior Management of DRC.
Several initiatives contributed to the success of DRC in 2012 with the company launching the 3 liter bottle just before year end. It is through the continuous efforts to meet consumer needs, that DRC has been able to achieve success.
Tarek El Sakka, General Manager added "DRC has had a very successful five decades in the UAE. The brands DRC handles have a close affinity with the people living in the UAE. DRC is proud to have crossed the 1 Billion milestone and we are committed to continue providing superior customer service and great products to help grow our leadership position even further".
About DRC
Dubai Refreshments Company P.S.C. (DRC) is the sole franchisee, manufacturer and distributor of Pepsi-Cola Products in Dubai and Northern Emirates. It prides itself of being the first in the UAE to introduce soft drink manufacturing and has managed to establish its number one position in the highly competitive market. The company effectively introduced the Pepsi range of products to the UAE and has been successfully manufacturing, bottling and distributing for over 50 years.
The company's carbonated product range includes Pepsi, Pepsi Diet, Pepsi Max, Mountain Dew, Mirinda Vit C., Mirinda Citrus, and Mirinda Green Apple, 7up Regular, 7up Free, Shani Regular and Evervess. DRC's non-carbonated range features Lipton Ice, Lipton Ice Tea - Lemon, Peach, Exotic, Red Fruit, Peach & Pear and diet Peach. In 2004, it launched the water brand Aquafina.
Today, DRC boasts a state-of-the-art production facility of international standards in Dubai, utilizing the most advanced bottling technology, and has the largest capacity in the lower Gulf region.
© Press Release 2013
