UAE: Shake Shack® has kicked off its first Great Shake Sale – a company-wide initiative to raise awareness and funds to support humanitarian causes in the UAE and other GCC markets. The initiative is currently running throughout the Ramadan and Eid al Fitr season, until 7 May.

As part of the Great Shake Sale, Shake Shack is introducing a new featured shake, Cookies ‘N Cream, available for a limited time. Shake Shack guests who donate AED 10 to support the Emirates Red Crescent will receive a bounce back voucher for any complimentary hand-spun shake, redeemable on their next visit.

“The Great Shake Sale is such a meaningful initiative for the Shake Shack family, and we are so happy to introduce this initiative which relies on the generosity of our guests in this region,” said Hatice Harmankaya, Head of Marketing. “Supporting a good cause and standing for something good is more important now than ever, and the Holy Month of Ramadan is the perfect period to give back to the community.  We’re so grateful to be able to team up with different charity organizations for the first time, but certainly not the last.”

The Great Shake Sale initiative is also being held across the KSA, Kuwait, and Bahrain, where it will benefit various charity organizations. Funds from the initiative will go towards continuously helping humanitarian and philanthropic work in the region.

Learn more at: shakeshackme.com | facebook.com/shakeshackme | IG: @shakeshackme

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About Shake Shack

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 280 locations in 30 U.S. States and the District of Columbia, including more than 95 international locations.

About Alshaya Group

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers,

Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.

Learn more about Alshaya Group at www.alshaya.com. Follow us on Facebook and Instagram.