BMW announce the X7 UAE 50th Year Edition to mark the UAE's Golden Jubilee

Only 50 of these powerful, elegant cars will be available to order online in a memorable homage to the United Arab Emirates as it celebrates its Golden Jubilee in 2021.

AGMC, the official importer of BMW Group vehicles in Dubai, Sharjah, and the Northern Emirates, and Abu Dhabi Motors, the official importer of BMW Group vehicles in Abu Dhabi and Al Ain are proud to announce the arrival of these 50 luxury cars that will grace the country’s roads with their unique mix of dynamism, power and poise.

Each car carries a bold UAE 50 Years emblem on the exterior and a  handprinted 50 Years insignia on the interior that’s written in Arabic. A new shade of white called Frozen Brilliant White Metallic and M V-spoke wheels helps this impressive SAV (Sport Activity Vehicle) stand out from the crowd. One final flourish comes via a bespoke car perfume that adds glamour to the driving experience.

An engineering marvel, the BMW X7 UAE 50th Year Edition is available in two models: the M50i and the xDrive40i, both of which form a tribute to the history and achievements of the UAE as it celebrates its National Day and 50 glorious years.

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For more information contact:
Osama Sherif, Head of Corporate Communications, BMW Group Middle East 
Email: osama.el-sherif@bmwgroup.com 
Maysan Abdulmajeed, PR Manager, Seven Media 
Email: Maysanabdulmajeed@sevenmedia.ae       
Gabrielle Richards, PR Executive, Seven Media
Mob: +00971 (0) 52 102 7746 or email: Gabriellerichards@sevenmedia.ae 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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About BMW Esports.

BMW has been collaborating with five of the world’s best teams as a partner in the classic League of Legends game since 2020. Cloud 9, FNATIC, FunPlus Phoenix, G2 Esports and T1 fly the BMW colours in the biggest events in the industry. The highlight of the first collaborative season in 2020 was the Worlds, in which G2 esports and FNATIC made it to the knock-out stage of the finals in the battle of the world’s best teams. G2 Esports even made it to the semi-final. The Dota 2 specialists OG Esports are a new addition to the ‘United in Rivalry’ squad as of 2021. The involvement in Esports gives BMW completely new touch points with a dynamic, rapidly growing community; making Esports an important future field for BMW marketing activities. BMW has prominent representatives in sim racing as well, and has integrated BMW SIM Racing into its racing programme as a standalone pillar. The BMW SIM Cups attract the world’s best sim racers, who do battle for wins, titles and attractive cash prizes in virtual BMW racing cars. BMW SIM Racing teams are taking part for the first time in 2021. BS+COMPETITION, G2 Esports, Team GB and Team Redline represent BMW on various simulation platforms.

© Press Release 2021