Customers and stakeholders can now reach out to Bank Sohar through their dedicated Facebook Page and Twitter Feed

Muscat June 9, 2013: Bank Sohar announced the launch and activation of their dedicated Facebook fan page and official Twitter account, taking customer engagement and networking for the bank into the digital era. Facebook and Twitter have been proved to be powerful social networking tools and Bank Sohar is pleased to have opened such an avenue for customers to connect with them, share experiences and help them enhance customers' banking experiences.

Ms. Munira Abdulnabi Macki, DGM - Human Resources & Corporate Support - Bank Sohar noted, "When we launched operations six years ago, we communicated with our customers through face-to-face conversations or over the phone, but with these new social media channels, we will be able to communicate instantly more information and share some of the great things going on at Bank Sohar. We are indeed excited to launch these identities on the digital medium,"

She added, "In this age of dynamic, 360 degree communications, it is essential that a brand such as Bank Sohar have a social hub for our customers and fans to share their stories making them effective brand ambassadors. Our new Facebook Page and Twitter account aim to offer just that, in the form of the best information on all things related to the Bank - be it the Bank's successful savings schemes, banking tips and other interesting content that will keep our fans engaged."

Bank Sohar aims to actively engage with customers and those interested in the products and services offered by the bank through these social networking services. They will also use this platform to provide customers with timely updates including information on the Bank's website, news releases, market information as well as details of the Bank's campaigns, financial products and services.

Fans who visit the bank's Facebook page will also discover an active discussion, links to banking news in Oman, glimpses of events that Bank Sohar partakes, videos and exclusive insights into the Bank. On the other hand, Twitter will serve as a way for the Bank to stay connected and communicate with customers through the exchange of quick, frequent posts.

In line with Bank Sohar's objective to strive to maintain and further enhance their position as one of Oman's leading banks, taking the Bank social will reiterate the Bank's dedication to create the finest banking solutions combined with creating a favourable customer experience, especially in the digital sphere.

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© Press Release 2013