Accolade Comes in Oman Daily Observer's Greatest Brands Survey

Muscat, 19 January 2010:  A'Saffa Poultry, Oman's leading poultry producer, has been recognised as the third most well known brand in the Sultanate in a new nationwide survey of the country's greatest brands conducted by the Oman Daily Observer newspaper.

The highly prestigious accolade comes in a new book published that looks at the top 130 brands there are in the whole of Oman with A'Saffa leading the way in its sector and coming third overall - a fantastic achievement for a relatively new company that only commenced operations in 2004.

A'Saffa says the company is very proud to have been recognized as the third most widely recognised brand in Oman. The company says this success is a fabulous reward for the hard work and dedication of everyone who works for the company - from the state of the art farm facility at Thumrait to its head office staff here in Muscat and branch offices around the country. 

Dr. Nasser AL Mauly CEO at A'Saffa said: "Since the company began we have been totally committed to the development of a truly Omani brand that delivers the highest quality natural and tasty product to the Omani consumer.  Our market leadership position shows that the Omani public - both nationals and expatriates - value the quality and true Halal principles that we apply to our production techniques are appreciated and supported across the country.

 "As one of the newer home-grown Omani brands we are very proud to have achieved such nationwide recognition for our brand in just a few years since we commenced operations in 2004 and would like to thank the Oman Daily Observer for this accolade."

The A'Saffa brand has become familiar to thousands of people across the country and the new award is testament to the hard work and active marketing of Oman's number one poultry brand - a brand that is rapidly making a name for itself across the whole of the GCC and other markets.

Dr. Nasser added: "It is fair to say that we are now a household name and recognised by families for the quality of our tasty frozen and fresh chicken products across the Sultanate."

As a business A'Saffa keeps to the highest international standards of production techniques, hygiene and environmental awareness at out farm and this has led to the company receiving a number of awards. 

These awards include being accredited and certified by the highly recognized international body NUV for ISO 9001 Total Quality Management System, ISO 14001 Environmental Management System and the company is also certified by HACCP for food quality and hygiene.

Since commencing operations in 2004, the company has grown to be acknowledged as the number one poultry company in Oman with a growing regional reputation for the quality of its natural-fed, hand slaughtered chickens produced at their international quality facility near Thumrait - the largest single integrated poultry plant in the Sultanate.

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For further information, please contact:
Kevin Hasler/Zahra Al Lawati
ZEENAH PR
Tel: 00 968 99 851 910

© Press Release 2010