Toyota announced as Official Automotive Supplier

United Arab Emirates, Dubai, February 10th, 2013: Al-Futtaim Motors and the UAE Football Association have jointly announced that Toyota will be the official automotive supplier for the UAE Football Association National Teams for the coming four years including the "A" team all the way through to the U13 team.

Through this partnership Al-Futtaim Motors will supply the UAE FA with 30 Toyota SUV and Sedan vehicles in addition to full term service packages for up to 120,000km for each car.

Speaking at the press conference, HE Yousef Y Serkal, President UAE Football Association commented: "Sponsors always played an important role in the development of football, especially in modern times, when this game became the most popular sport in the world. We are proud to partner with corporations and national institutions that contribute to the development of this sport and provide the right support for us to reach the highest degrees of progress. We take this opportunity to thank Al-Futtaim Motors for joining family of UAEFA sponsors."

Mr. Simon Firth, Managing Director Al-Futtaim Motors said that the sponsorship aims at connecting with the young football players and their fans at the same time. "We are delighted with this partnership as it gives us a chance to build a closer relationship with a young population including the players, officials and fans, in line with Toyota's strategic focus on younger, more agile and fun cars," he said.

He added "We understand that the people of the UAE have a strong passion for football. This rapidly growing sport has lately seen increasing support from all concerned parties, especially after the recent success of the UAE team at the Gulf Cup. We are proud to take part in the future successes of this nation and contribute to a more athletic community."

From his side, Mr. Yousef Mohamed Rasool Khoury, Head of Marketing Committee, UAE Football Association said, "Football became an integral part in people's lives around the world. This game helped improve the infrastructure and economies of many countries that have hosted its l tournaments. We, in the UAE have shown a great interest in sport in general and football specifically. This sport managed to gain the right support from this nation's leaders, fans and national institutions which resulted in great local, regional and international successes on the national teams' level.

Those achievements were made possible with the help of our partners' support. Today we are celebrating the signing of a 4 year partnership with the Al-Futtaim Motors, to whom we express our deepest appreciation and gratitude."

This agreement is the latest in a series of strategic sponsorship tie ups for Toyota in the UAE, in the aim of engaging each market segment with its favorite Toyota model, especially that the brand's portfolio is as wide and diverse as the population of the UAE.

Al-Futtaim Motors will have an active presence at all National Teams home games engaging both the players and the audience through special activations, games and give-away distribution.

The UAE Football Association is run under the patronage of Sheikh Hazza Bin Zayed Al Nahyan, National Security Advisor and Chairman of Abu Dhabi sports council.

About Al-Futtaim Motors- Toyota
Al-Futtaim Motors is a member of Al-Futtaim Group, the leading UAE business conglomerate. It operates the Toyota franchise in the United Arab Emirates since almost 6 decades. The company started its operation in 1955 with the arrival of the first shipment of 28 Land Cruisers and Toyopets from Japan. It then became the largest distributor of automobiles and automotive products in the UAE. Since then, the company has gone from strength to strength, and has expanded its presence through a network of high profile Toyota showrooms and service centres providing convenient touch points for motorists in every corner of the UAE. Al-Futtaim Motors offers a comprehensive choice of Toyota models ranging from compact, sedan, SUV, MPV and LCV options. While the Yaris Hatchback monopolises the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry, Avalon and Aurion. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner, Sequoia and RAV4. While the MPV range features Innova and Previa, the LCV line up covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Al-Futtaim Motors recently launched the much awaited sports car, the front engine rear wheel drive Toyota 86. The company currently operates 14 Toyota showrooms conveniently located across the UAE. For more information please log on to www.toyota.ae; https://www.facebook.com/ToyotaUAE

Contact for media from Al-Futtaim Group
Suzan Kazzi | 04- 208 58 47 | 056- 6861887 | suzan.kazzi@alfuttaim.ae;

Contact for media from UAE FA
Anka Malarz | 055 1349369 | anka@uaefa.ae; 

© Press Release 2013