Manama, Bahrain, December 18, 2011: Al-Futtaim Group, one of the region's largest business conglomerates, announced the opening of Home Zone - a new 'Do it Yourself' and 'Home & Garden' brand in the Kingdom of Bahrain.

The 15,500 sq. ft. store located in Seef Mall (between Panasonic and Toys "R" Us) opened its doors today with exciting opening offers.

Home Zone is a welcome addition to the Group's retail portfolio of world's best retail and clothing brands and promises to enhance the shopping experience of customers in Bahrain.

As the name suggests, Home Zone will provide customers with a wide selection of DIY, and 'Home & Garden' products ranging from Outdoor Furniture to Power Tools, Gardening Accessories and Equipment to Bathroom and Kitchenware, Paint and Accessories to Plants and all of your home and garden improvement items, from a wide range of trusted and world renowned brands, all under one roof.

Wayne Cohen, Home Zone General Manager said: "It gives me great pleasure to open the first Home Zone store in the region and we welcome all our customers to the store. The Al-Futtaim group is fully committed to offering customers an unrivalled choice of the world's best brands with exceptional standards of customer service. With the opening of the new store we aim to meet and exceed customer demands and expectations.

"The Home Zone store puts us at the forefront of Bahrain's DIY and Home & Garden sector and we hope to use that position to revolutionise the way 'Do It Yourself' business is done in the Kingdom," he added.

The Home Zone store is open from Saturday to Wednesday 10am to 10pm and on Thursday and Friday from 10am to 11pm. For more information customers can call +973 17580770.

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About Home Zone:
Home Zone is a new 'Do It Yourself' and 'Home & Garden' brand launched by the Retail division of Al-Futtaim Group in Seef Mall, Bahrain. As the name suggests, Home Zone will offer a wide selection of DIY, and 'Home & Garden' products ranging from Outdoor Furniture to Power Tools, Gardening Accessories and Equipment to Bathroom and Kitchenware, Paint and Accessories to Plants and all of your home and garden improvement items, from a wide range of trusted and world renowned brands, all under one roof.

Backed by the know-how and financial strength of the Al-Futtaim Group, Home Zone promises to enhance the shopping experience of customers in Bahrain, with further expansion plans in Egypt scheduled in the next few years.

About Al-Futtaim Group:
Established in the 1930s, Al-Futtaim initially operated as a trading company. Rapid development throughout the 1940s and 1950s saw the company establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself as one of the leading businesses in the lower Gulf region. Headquartered in Dubai, United Arab Emirates, Al-Futtaim is structured into seven operational divisions; Automotive, Engineering, Electronics & Technology, Retail, Financial Services, General Services, Education, Real Estate and Construction, Leisure and Joint Ventures. Today, Al-Futtaim operates through more than 65 companies in sectors as diverse as commerce, industry and services, touching people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Saudi Arabia, Sri Lanka, Syria, Pakistan, Singapore, Malaysia and Europe. The success of Al-Futtaim is attributed to proactively managing change, placing customer and employee engagement at the centre of all activities, while upholding the values of integrity, service and social responsibility.

For more information, please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
An Al-Futtaim group company
Tel: +971 4 228 2101
Cell: +971 50 453 7023
Email: lee.j@gmasco.com

© Press Release 2011