Auto accessory retailer partners with the region's leading loyalty programme
Yellow Hat customers and Air Miles members will benefit from a new partnership between the auto accessory chain and the region's leading coalition loyalty programme.
Managing Director of Sharaf Group, Yellow Hat's UAE partner, Yasser Sharaf and Air Miles Middle East MD, Mark Mortimer-Davies, today launched a collaboration where customers can now collect and spend Air Miles at Yellow Hat stores in Times Square, Nad Al Hamar and the new service and retail centre opening in Al Quoz in June, 2013.
Under the agreement, members will receive two Air Miles for every dirham spent on all products and services at any Yellow Hat outlet including car audio, alloy wheels and tyres and navigation systems.
To celebrate the launch, a weekend of in-store activities is being held from Thursday May 25 to Saturday May 27, 2013, between 10am-10pm in Times Square and Nad Al Hamar, where many customers will experience the rewarding nature of the Air Miles programme, with the chance to win a share of 600,000 Air Miles and an auto accessories goody bag.
Mr Sharaf said: "Our group's consumer electronics chain, Sharaf DG, partnered with Air Miles at the beginning of 2013 and the response has been excellent. It has proven to us Air Miles is the perfect brand to associate with, as it's free and can be used in many retailers across the region, rewarding customers each time they shop.
"This partnership with Air Miles will now enable us to offer a loyalty programme where our customers can earn and redeem Air Miles every time they shop at Yellow Hat, which will increase footfall and help us understand our customers better through their vast experience in consumer buying behaviour analysis. We see Yellow Hat as a retail success story and the Air Miles relationship will help differentiate ourselves further from our competition as we continue to expand."
Mr Mortimer-Davies, said: "This new partnership is a terrific addition for our members as we continue to increase the variety of partners our members can earn and spend Air Miles with. Our partnership with Yellow Hat is the right strategic decision for Air Miles as it means our members now have the widest choice, best value and trusted service on their entire car accessories spend, which should be well received given the region's love of motoring."
Yellow Hat was established in Japan in 1961 and now has more than 500 stores worldwide with a combined turnover of more than $1billion, stocking thousands of car products from hundreds of manufacturers.
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About Air Miles Middle East
AMME is the region's largest loyalty programme and managed by Rewards Management Middle East, which is 60 per cent owned by Aimia, a global leader in loyalty management
Air Miles Middle East has delivered over 760,000 rewarding experiences to its members since launching in 2001
If you placed the 1.7 million issued air miles cards in the region side by side they would stretch from Dubai to Abu Dhabi (approximately 120km)
Air Miles Middle East employs over 20 nationalities, helping the organisation really understand its multi-cultural membership
Air Miles outlets are present in each of the top ten UAE malls
For more media information, please contact
Ian Hainey at IHC for Air Miles Middle East
+971 50 466 1368
ian@ih-c.com
© Press Release 2013
