Emir's Representative in the Western Region and Chief of State Foreign Aid Coordination Office, His Highness Sheikh Hamdan bin Zayed Al Nahyan will sponsor the first tournament of Abu Dhabi International Environment Film Festival (ADIEFF).
The festival will be launched in 20-25/4/2013. Organized by Media Lab and headed by CEO Mohammad Monier, the festival aims at enabling a mass promotion of the conservation of the environment to make Earth a better haven of life and to keep abreast of relevant developments in environmental conservation awareness.
On this occasion, Head of the Festival Mr. Mohamed Monier stated, the first of its kind in the Middle East, ADIEFF has attracted 158 films from 42 countries in addition to the participation of some environment relevant organizations including: UN Environment Program (UNEP), International Union for Conservation of Nature (IUCN), International Wide Life Fund (IWLF) and Disney nature. It also aimed at creating a non-conventional type for resisting threats to Earth by raising awareness through the use of motion picture.
He added:"The event is significant as it shows the momentum given by the UAE's leaders and relevant authorities to the issue of environment conservation and improvement of life diversities. It also serves as the hub of all efforts exerted by local community members and governmental and national authorities in charge of environment protection in the country. This would invite all people to increase environment awareness and further corporate responsibility towards the environment" .
Monier pointed out That the event is sponsored by H.H. Sheikh Hamdan bin Zayed Al Nahyan is an indication of His Highness's keenness to apply innovative standards and mechanisms that would guarantee success in those businesses related to environment conservation. The endeavor is enhanced by setting clear goals of the standards of environment work and evaluation and the use of a new medium, such as the cinema, for the discussion and evaluation of environmental issues, thus opening new horizons for outreaching a variety of segments of the society at large. The envisaged result is a society that is aware of the threats to the environment at present and in the future.
ADIEFF is a key contributor for raising public awareness on threats to the environment. The film shows, training workshops and other activities involving the public is hoped to create a new culture of documenting by a movie camera all that concerns environment in UAE. It will rely on all types of cinematic experience in the field of environment and provide such an experience in one place that is Abu-Dhabi. The aim is to use art as a means of communicating environmental concerns to all segments of the society with their different tongues and cultures and make a difference for the better.
ADIEFF's proclaimed goals are parallel with those efforts exerted by Abu-Dhabi Emirate to conserve the environment. Those include, for example, Abu-Dhabi Plan 2030, that gives lots of attention to the environment of the Capital City through the preservation of biodiversity. The festival also seeks to support those film and documentary projects aimed at improving man's positive interaction with the environment.
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Media Lab
Media Lab is considered to be one of the leading companies in the field of radio and television production. It has recently inaugurated (ML Movies section) to assist various training programs, and support talented filmmakers in the Arab world by helping them in producing and funding their projects. There is also ML Docs section, which aims at spotlighting the production of documentaries for either terrestrial or satellite channels, and varies in areas to include historical, social and environmental films.
Media Lab is headed by its CEO Mohamed Monier and is specialized by in various fields such as organizing festivals and events in the UAE, establish and develop newspapers and magazines, media consultancy services and Public Relations.
For further information on ADIEFF, please contact:
Ossama Rahim
Arabic Press Center, ADIEFF 2013
P.O. Box 108116
Abu Dhabi, U.A.E.
Tel: (971)2 6651213
Fax: (971)2 6660678
Mobile: +971 508002447
E-mail: press@adieff.com
© Press Release 2013
