Doha, Qatar - 22th September 2008 - In a corporate announcement last week, Sony Gulf FZE recognized 51 East Al Maha Showroom in Doha, Qatar as the 'Best Visual Merchandising Display Sony Showroom in the Middle East' for the second quarter of fiscal year 2008. Osamu Miura, Managing Director of Sony Gulf FZE congratulated the entire team of the showroom for their outstanding performance and constant improvement.
"Over the course of the lat year, Sony Gulf has initiated new projects and embarked on a focused strategy with the objective of improving our merchandising approach in shop fronts," shared Mr. Nazar Najarian, General Manager of Modern Home. "And though the primary focus of the initiative is product presentation, it also tackles the very important areas of excellence in customer service, solution selling and reinforcing Sony's claim as the providers of the finest electronic goods in the country." He added: "At the end of the day all our efforts naturally show themselves in the bottom line."
As indeed they do. Revamped displays for various Sony products such as the best selling Bravia LCD TVs, Cybershot and Handycam Cameras, combined with techniques for better customer interaction have led to double-digit growth for Sony products in 51 East in 2007 as well as 2008. "Our focus on efficiency and more importantly, consistency in our interaction with customers has made a big difference," said Mr. Najarian.
Modern Home is one of Qatar's oldest and most prominent luxury retail chains, catering to an elite audience with fine tastes. It carries such prestigious consumer brands as Rolex, Chanel, Givenchy, Brioni, Bally, Sony, Bose and Apple among others.
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About Modern Home:
Modern Home is Qatar's premiere retail network of outlets, providing consumers with the widest choice of the world's most prestigious brands including among others:
- Watches & Gifts: Rolex, Tudor, Roger Dubuis, Jorg Hysek, Rodolphe, Armand Nicolet, Sector Sport Watches and more.
- Cosmetics & Fragrances: Chanel, Givenchy, Elizabeth Arden, Yves Saint Laurent and more.
- Fashion : Brioni, Corneliani, Versace Collection, Loro Piana, Joop!, Francesco Smalto, Mariella Burani, Dormeuil, Trussardi Jeans,CK , Cerruti Jeans, Van Laack , Marella, Gattinoni, Free for Humanity and more.
- Leather accessories: Bally, Clarks, Bruno Magli, Moreschi, Stuart Weitzman, Fratelli Rossetti, Noya, Baldinini and more.
- Audio & visual electronics: Sony, Yamaha, Bose, Sony Ericsson, IBM, Apple and more.
Modern Home was established more than 55 years ago as Qatar's premium brand outlet by Abdullah Al-Darwish and pioneered the high-end department store concept in Qatar. Throughout the company's history, Modern Home has been considered a leader in Qatar in terms of managerial structure. The company has since developed a large portfolio of world class brands that it offers to consumers throughout the country.
© Press Release 2008
