25 March 2008
The first impression is the last impression, sticking to the phrase around 60 staff from Bahrain Duty Free, BAS, BMMI, Civil Aviation Affairs, Ashraf BGDC and Al Hawaj were given tips on the principles of customer service and exceeding customer expectations in the back drop of the upcoming Grand Prix event.

This was done at a two-day training programme called "The art of handling Formula One customers, visitors". Thousands of tourists are expected to visit Bahrain in the coming weeks for the Grand Prix F1 and to ensure their return this workshop was designed to gear the participants with the necessary skills while dealing with the tourist.

Organisers informed that the workshop covered subjects on information on Formula 1, creating first positive impression, effective verbal and  non verbal communication, principles of excellent customer service and exceeding customer expectations.

The workshop was conducted by May Awadah and Kamal Al Fulaej  of BIRD, a joint venture between Bahrain Duty Free and Bahrain International Retail Development Centre W.L.L (BIRD) and Aer Rianta International Middle East, W.L.L. "This is the fourth time that BIRD has organized a workshop for the F1 event," a spokesperson told Bahrain Tribune, "The training was tailored specifically for frontline sales and service staff who interact with Formula one customers and visitors."

The workshop also included a field trip to the Bahrain International Centre and participants were given first hand information about the F1 and its race track.

© Bahrain Tribune 2008