UK's premium fashion chain Reiss, famed for its innovative British design, has announced the launch of its 1st store in Saudi Arabia. Situated at the Panorama Mall, Takassusi Street, Riyadh is a new impressive shopping development in the center of the city. Reiss the newest entrant to the Kingdom's fashion scene is spread across 142 sq ft of retail space and promises to offer customers a truly exceptional shopping experience. Reiss, showcases the full range of menswear, woman's wear and accessories in a truly luxurious store with cutting-edge retail design.
Founded in 1971 by David Reiss, the brand has successfully established a design philosophy centered on creating and producing directional design led menswear, women's wear and accessories with uncompromising commitment to delivering innovative, original products Reiss combines exceptional design quality and value. Reiss has over 90 stores worldwide.
Today Reiss is a highly respected, prominent business in the global fashion arena for both men and women. Its philosophy of holding creativity at its heart guides Reiss through its international business development.
Ravi Krishnan, COO Central Region at Al-Bandar Trading, said: "It is fantastic to introduce Reiss in KSA, a bridge brand, which we believe will help bring the retail offer in malls to a new higher level and will enhance the shopping experience. By the virtue of original and directional design with a strong focus on quality and detail, we are confident that the Reiss will become a preferred shopping destination in Saudi Arabia."
Reiss enters the Kingdom with its Spring Summer 2012 collection (SS12), which is inspired by the 90s minimalism. Reiss SS12 references the clean lines from past Calvin Klein campaigns and cut of vintage Jean Paul Gaultier.
© Arab News 2012
