JEDDAH: The Saudi Consumer Protection Association (CPA) has announced the launch of a new awareness campaign to educate the Kingdom's consumers and increase dialogue with the aim of identifying and solving consumer problems.
The campaign uses various types of technology and social media such as SMS, e-mail, Facebook and Twitter. The main strategy, according to the CPA, is to target consumers of all ages with the objective of nurturing a culture of consumer consciousness and positive consumer behavior.
"The CPA plans to send weekly updates to consumers to inform them of substandard or counterfeit products as well as other helpful tips. The information will also be sent to more than 10,000 e-mail addresses within the Kingdom in the hope of expanding and deepening the scope of social dialogue between consumers and the CPA in order to overcome many of the problems consumers face," Nasser Al-Tuwaim, CPA chairman, told Arab News.
The new campaign coincides with ongoing efforts via the CPA website to educate consumers. So far 280,000 visitors have logged onto the site. The CPA said it managed to solve a large number of complaints with the cooperation of relevant authorities.
The site can be accessed by logging onto the CPA website www.cpa.org.sa
© Arab News 2011
