19 April 2012
The number of mobile telephone subscribers in Egypt increased to 91.3 million in January 2012, marking a 28 per cent increase compared to the same month last year, according to the Communication and Information Technology (MCIT). That increase means that the penetration rate among the Egyptian population stands at almost 110 per cent.

The winner on this front was Etisalat Misr, whose Subscribers jumped by 132 per cent to reach 21.7 million. Egypt's subscribers increased by 16 per cent, year-on-year, to reach 36.9 million. The Egyptian Company for Mobile Services (ECMS) raised its mobile subscribers by only eight percent, to reach a subscriber base of 32.7 million.

CI Capital attributed the outstanding performance of Etisalat Misr to its "14 PT Begad" initiative, under which it offers on-net and off-net call tariffs at LE0.14/minute anytime, and with no additional fees.

© Al Ahram Weekly 2012