Abu Dhabi, June 2nd, 2006 (WAM) - The Abu Dhabi National Foodstuff Company(Foodco) has signed an exclusive regional distribution agreement withXOX-Geback GmbH, one of the top three German-based "snack and nibblesmanufacturers" and distributors in Europe.
As per the agreement, Foodco will supply XOX Group's Crisps, Flips, OnionRings and Cheese Balls besides delicacies such as crispy-crunchy Knabber-Krusten,Pixies, Craxies and Mixies in XOX Box, ApfelChips, 'XOX Naturell' forthe health-conscious and environmentally-oriented, XOX Biscuits, "Dolly's- Fine Mixed Cakes, XOXinos fine bitter & white chocolate, and DollysClassic brands throughout the GCC region. Foodco, which recently announced a 46% increase in its net profits toDh 133 million for the year ended December 2005, already deals in a widerange of premium brands, export and distribution of essential commoditieslike rice, sugar, salt and cooking oil. XOX is a family-owned enterprise based in Hameln, northern Germany, andhas operations in more than 10 countries throughout Europe. The companyhas expanded significantly in the past six years and currently has fourdifferent brand names. Its turnover runs into tens of millions per annum. "XOX is a name linked with tradition and philosophy. With innovative productsmade from the finest ingredients to the highest quality standards anda fair price/performance ratio, we enjoy an exalted place in Germany'sshelves," said Jovana Ehlerding, XOX. "For Foodco, this prestigious German name will add further value to thefast-expanding portfolio," Hagop Kassabian, Marketing Manager, Foodcosaid and added that XOX products are renowned for their finest ingredientsand the most modern manufacturing methods which guarantee a consistentlyhigh quality. "As a professional and reliable partner, XOX offers a comprehensive servicepackage. In addition to our own strong brand line with an appealing packagingdesign, XOX also has an extensive range of private label offers," saidJovana. The FMCG company recently made a foray into associated businesses likepackaging and providing a range of solutions to the foodstuff industry. Half of the company's business is with the MENA markets, 20% with theIndian Sub-continent and the rest with Europe.The company is headquartered in Abu Dhabi with branches in Dubai andAl Ain.
