DUBAI: Brilliant minds in the global digital media arena gathered today to share knowledge and expertise, and highlight major consumer trends in the Middle East region and the world, at the second annual Digital Media Forum 2013 (DMF).
CEOs, high-level executives, and entrepreneurs from the automotive, financial, Fast-moving consumer goods (FMCG), advertising and media industries attended the first day of the forum which will go on to Thursday 23rd of May, at the One & Only Royal Mirage Hotel in Dubai. Day one of the DMF kicked off with Guy Yalif - Head of Global Product Marketing, Twitter, US ? who educated organisations on how to amplify creativity through consumer conversations, rich media and cross channel integration. Key high level executives from Google, Booz &Co and other top multinationals lead a panel on "Digital Content". This was followed by a series of discussions featuring "Digital Disruption" and "Measuring Social Media Effectiveness". Day one ends with Ralph Rivera ? BBC?s Director of Future Media and Member of the Executive Board ? who will present "Bringing you the Future since 1922 ? Innovation at the BBC". The Digital Media Forum seeks to disseminate awareness through a wide range of topics that allow organisations to organically leverage themselves among the leaders of great technologies, according to Dr. Houda Koussa, Managing Director of Archers - Research and Brand Consultancy - and Managing Partner of Digital Media Forum. "This is bound to trigger and stimulate a multitude of opportunities for attendees who will explore possibilities for the advancement of their businesses in the region and possibly the world," she said. "The GCC possesses promising resources that have the ability to facilitate growth into digital markets and deliver influential trends. However, the region needs to be educated on how to explore these capabilities and leverage opportunities," Najla Semaan Mazboudi, Managing Director of SPOTON Media Services and Events, organisers of the forum, said.Copyright Emirates News Agency (WAM) 2013.
