18 October 2008
MUSCAT -- Dhofar Tourism Company announced its strategic tie-up with Oman Arab Bank, Bank Dhofar, Hamptons and Wunderman at a joint signing ceremony held at the Bahla Nizwa Room of InterContinental, Muscat on Thursday.

The occasion was marked as a prominent milestone in the development of 'Mirbat Beach' the Dhofar Tourism's landmark project worth more than RO1 billion.

The Phase I of the project is on the verge of being completed with the construction of the 'Royal Tulip Resort and Spa' Mirbat-Salalah, a five-star hotel at the location, the soft launch of which will be held in the first quarter of 2009.

The event was held under the auspices of Sheikh Nawaf Al Thani, chairman of Dhofar Tourism Company in Oman; and Jassim bin Jaber bin Souror, consul from Qatar Embassy. Dignitaries from the partnering companies and guests also graced the ceremony.

The Dhofar Tourism project includes development of property into self-sufficient townships built with high sophistication. 'Mirbat Beach' will feature 1,500 residential units (town houses, village houses, villas, apartments) and over 10,000 square metres of retail space and 10,000sqm of office space.

The project also features a second five-star hotel with 300 keys, a nine-hole golf-course and clubhouse, a water park, a private hospital/clinic with helipad, nursery and childcare facility, as well as an entertainment centre for adults and children.

Established in 1993 as a public joint stock company, Dhofar Tourism Company works in close association with the Ministry of Tourism in all its undertakings. The tourism development project was initiated with the intention to preserve the existing natural landscape and complement the beauty of the region.

Sheikh Nawaf Al Thani, in his address, said the Sultanate of Oman was a country of beauty and business opportunities.

"This association with the leading international organisations in Oman will definitely place Mirbat Beach as a world-class tourist destination. We are undoubtedly sure that our partnership will go a long way in establishing this project as a prized location in the world, giving opportunities for local employment and attracting many to experience the natural wealth of Oman and uhering in a luxurious lifestyle," he said.

Oman Arab Bank (OAB) signed the agreement to partner the project as a financial investment partner through its "Al Dar" housing loans plan, which will aid the purchase of property with loan facilities and financial advice.

This will assist in securing investments made by purchasers from in and outside the Sultanate. Abdul Kader Askalan, CEO, OAB, signed the agreement.

Dhofar Tourism Company's alliance with Bank Dhofar was through a memorandum of understanding to avail of its services for financial investments for potential purchasers of the housing units at 'Mirbat Beach'. Kris Babicci, CEO, Bank Dhofar inked the deal.

Hamptons International's global reach and continuous expansion led to the agreement with Dhofar Tourism Company to partner in the selling and marketing of properties for this project to companies and individuals targeted from the international real estate scene. Nasser Rafi, managing director, Hamptons, signed on behalf of the company. Wunderman signed the agreement as Dhofar Tourism Company's integrated communications agency for the entire project. The agency, as a knowledge partner, will handle all communication pertaining to the project in all the phases of its development.

Rajesh Raman, vice-president, The Holding Group, signed the partnership.

By Mrudu Naik

© Times of Oman 2008