Friday, Mar 22, 2013
Dubai Furniture Manufacturing Co. LLC. Celebrates 20th anniversary
Dubai: Dubai Furniture Manufacturing Co. LLC (DFMC), the leader in the mattress industry in the Middle East, celebrated their 20th anniversary by launching a new corporate identity. Announcing this in a press release Abdulla Ahmed Al Moosa, Chairman, Arenco Group said that the new identity is the first step in the next phase of Dubai Furniture Manufacturing Co’s growth. “We are extremely happy to be here at this juncture and we are grateful to all those who added meaning to our journey during the past two decades. We are confident that the same level of support will be extended to us in our future journey by everyone who has been associated with us,” he added.
S. Sundar Rajan, CEO said “We have become the market leaders in the premium segment of the mattress industry in the Middle East due to our customer oriented approach. It would be our endeavor to consolidate our position further in the coming years with focus on Quality, Technology and Customer Service as the basic foundation to achieve Customer Satisfaction”.
In 2001, DFMC acquired the license for marketing and manufacturing SERTA products in the Middle East, from SERTA Inc., USA. “Serta is the No. 1 mattress brand in the Middle East in the hospitality segment and is also gaining ground in the retail sector to occupy the top slot. Serta’s unique strategy in the Middle East coupled with innovation in product line backed by superior quality products have contributed significantly to the brand image of Serta,” added Rajan.
Staff Report
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