20 June 2013
CITYMAX, the leading value fashion brand in Saudi Arabia, has officially opened a brand new store at the Flamingo Mall, Jeddah.

The introduction of the new store takes the total number of Citymax outlets in the city to 13, and is the 27th store to be located in the Western Region, following the recent opening of the Shouqiyah outlet in Makkah.
The Flamingo Mall store, boasting a total size of 2,164 square meters, will stock Citymax's homegrown label of women's, men's and children's fashion, as well as household goods and footwear.

Commenting on the launch, T.S. Vedapuri, COO, Western Region, said: "We are delighted to have officially the Flamingo Mall store, which constitutes the fourth new Citymax store to have opening in the country in the last month. We are accelerating the pace of new store openings in the Kingdom, where Citymax enjoys continued success, and we are moving ahead with our expansion strategy in the region by opening stores in the city's suburbs."

Ramanathan Hariharan, CEO, Citymax, said: "The Kingdom of Saudi Arabia continues to represent our biggest market in terms of business, and we are proud to expand our presence in the country yet again. All of our new stores have a brand new layout that offers customers an international experience, while providing them with the latest styles and trends at affordable prices. We're confident that the new store will be received extremely well by Citymax shoppers, in what is a popular destination for them."

The latest Spring 2013 collection is now available in store, which includes a huge variety of on-trend ladieswear, menswear and kidswear to choose from, offering customers 'more fashion, more value.'"

Known as Citymax in KSA; Max Fashions is part of Landmark Group, one of the largest retail conglomerates in the Middle East and India. It currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya and India.

© The Saudi Gazette 2013