KUWAIT: Building on the BMW Group's success globally and across the Middle East, sales for BMW and MINI have got off to an equally positive start in Kuwait with Alghanim & Sons Automotive announcing a 56 percent increase in quarter one sales for the two BMW Group brands compared to the same period in 2012. The exclusive importer of BMW Group vehicles in Kuwait is the second best performing Middle East market after the UAE in terms of number of cars sold.
The success signals the strength of the BMW and MINI brands and the continued demand for BMW Group cars in Kuwait. Contributing to Ali Alghanim & Sons Automotive' solid performance was the BMW 6 Series with a 296 percent increase over the same January to March period in 2012. The first four-door coupÈ in the history of BMW, the all-new BMW 6 Series Gran CoupÈ was launched in Kuwait in May last year and since become a driving force behind the company's positive sales achievements Other models that showed positive double digit sales increases included the company's flagship BMW 7 Series (92 percent), the BMW 5 Series (66 percent) and the BMW 3 Series (30 percent). Reaffirming its position as the fastest growing premium brand in the world as well as in the Middle East, MINI witnessed a 7 percent growth in Kuwait during the first three months of 2013. Sales were led by the MINI Cooper, while the MINI Countryman and MINI Coupe were also strong contributors. Ali Alghanim & Sons Automotive is currently gearing up to welcome the seventh member of the MINI family - the MINI Paceman, the world's first Sports Activity CoupÈ. Additionally, the importer is building a dedicated MINI showroom due to be completed later this year.
The new showroom will comprise state of the art facilities aimed at delivering a broadened MINI experience. Commenting on the company's exceptional performance, Yousef Al-Qatami, General Manager, Ali Alghanim & Sons Automotive, said: "Kuwait's automotive industry continues to go from strength to strength. This robust growth combined with the launch of a number of beautifully- designed and technologically-advanced new and refined models last year, helped drive our 56 percent sales growth. Looking ahead of the rest of the year, we have some exciting new models to launch, that together with ongoing great customer service, makes us confident that we will continue to see strong growth."
© Kuwait Times 2013
