30 July 2009
Batelco is partnering with Bahrain Radio and Television Corporation (BRTC) to support the broadcaster's internal culture and re-branding programme.
The programme, spearheaded by Vahid Associates Brand Futurists, focuses on preparing BRTC to meet the challenges in the world of broadcasting and facilitate its transformation into a compatible industry player.
"The programme is to help BRTC become a source of information and entertainment for the Bahraini community and the region," said Sheikha Mai bint Mohammed Al Khalifa, Minister of Culture and Information.
She said: "The need to put BRTC on the right track is of utmost priority. As an entity that is responsible for speaking directly to the people and one that the people watch and listen to, BRTC is in the unique position to induce positive transformation in the country.
"Bahrain needs to be proud of BRTC once again, for in the recent past their achievements have been overlooked while their shortcomings have been under the spotlight."
A select group of participants, who have demonstrated the right acumen for this culturally sensitive and motivational programme, are taking part in workshops designed to create an atmosphere of trust and cultural harmony in BRTC. The set of organisational driving values and brand statements formulated from the sessions will be subsequently filtered down to the entire organisation.
Batelco is partnering with Bahrain Radio and Television Corporation (BRTC) to support the broadcaster's internal culture and re-branding programme.
The programme, spearheaded by Vahid Associates Brand Futurists, focuses on preparing BRTC to meet the challenges in the world of broadcasting and facilitate its transformation into a compatible industry player.
"The programme is to help BRTC become a source of information and entertainment for the Bahraini community and the region," said Sheikha Mai bint Mohammed Al Khalifa, Minister of Culture and Information.
She said: "The need to put BRTC on the right track is of utmost priority. As an entity that is responsible for speaking directly to the people and one that the people watch and listen to, BRTC is in the unique position to induce positive transformation in the country.
"Bahrain needs to be proud of BRTC once again, for in the recent past their achievements have been overlooked while their shortcomings have been under the spotlight."
A select group of participants, who have demonstrated the right acumen for this culturally sensitive and motivational programme, are taking part in workshops designed to create an atmosphere of trust and cultural harmony in BRTC. The set of organisational driving values and brand statements formulated from the sessions will be subsequently filtered down to the entire organisation.
By Staff Writer
© Emirates Business 24/7 2009
