11 January 2017
Digitisation is becoming the most common trend among Middle East and North Africa (Mena) businesses to enhance workplace productivity, according to Canon. Its ‘Office Insights’ report found that 76% of Mena organisations believe that printing or copying documents is “essential” or “very important” for them personally.

While scanning is seen as very important by 39%, multi-functional devices (MFDs) such all-in-one printer, scanner and copiers have “significantly” improved productivity for around 50% of all end-users, with MFD usage increasing by 38%, it said.

The findings are a part of its report which aims to highlight the impact of document handling technology in high-growth markets across Central and Eastern Europe, Eurasia, the Middle East and Africa.

“It’s clear that businesses across regional markets are being empowered by innovative technology, and are welcoming futuristic ways of working to drive growth,” said Hendrik Verbrugghe, marketing director, Canon Middle East and Canon Central and North Africa.

However, he said, it is not without its set of challenges and therefore it is crucial to address concerns and provide the right level of guidance for each unique market, to ensure businesses are making informed and beneficial technology investments.

The digitisation is becoming the most common technology trend in Mena and is influencing organisations and contributing to increased productivity and service, it said, adding technology is shaping the future for businesses and digital documents and information are both driving companies forward and challenging them in new ways.

© Gulf Times 2017