eXtra sells one in ten PlayStations in the Kingdom
Khobar, Saudi Arabia; January 13, 2012: United Electronics Company (eXtra), Saudi Arabia's fastest-growing big box consumer electronics and home appliance retailer, announced today it has been named the Kingdom's number one retailer of PlayStations. eXtra received the accolade from the Al Faisaliah Group, the Sony distributor in the Kingdom.
eXtra enjoys more than 10 per cent of the market share of the Kingdom's estimated annual SAR 750 million gaming sector. PlayStations are by far the biggest product line in the sector, accounting for more than 60 per cent of total sales of gaming consoles. As the Kingdom's number one PlayStation retailer, eXtra sell one in ten PlayStations sold in the Kingdom.
"We are delighted to be recognized as the Kingdom's leading PlayStation retailer," said Mohammad Galal, Chief Executive Officer, United Electronics Company (eXtra). "Our combination of unbeatable prices and unrivalled after-sales service has enabled eXtra in the past year to become the market leader in the Kingdom's fast growing gaming segment which grew 156% in 2011 over the previous year. This growth in sales reflects clearly the deep confidence enjoyed by "eXtra" from their customers and it is what drives us to focus and provide greater attention in the gaming sector which is witnessing a revolution in the technology used, as well as the high demand from users of various age groups, and what makes us promise more surprises in this sector specifically."
Currently, eXtra provides the over 9 million customers it serves annually with more than 12,000 products across its 24 stores - serving almost 90 percent of the population of Saudi Arabia. In addition, eXtra recently introduced its online shopping portal www.extra.com, a first-of-its-kind fully fledged electronics and home appliance website in the Kingdom.
eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies in 2010 and 2011. The company was recently named, for the second consecutive year, as one of the top 50 brands in the Kingdom in recognition of its exceptional growth and sustained commercial success.
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About eXtra:
Founded in 2003 and headquartered in Khobar, eXtra is the largest and fastest-growing consumer electronics and home appliance retailer in Saudi Arabia. The company currently operates 24 stores across the Kingdom, offering over 12,000 products to the more than 9 million customers it serves annually. The company is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.
For further information, please visit: www.extra.com
For further information, please contact:
Ibrahim Hashem
United Electronics Company "eXtra"
Khobar, Saudi Arabia
Tel: +966-3-847-8888
Email: hashem.i@extra1.com
Mohammed Jaradat
ASDA'A Burson-Marsteller
Riyadh, Saudi Arabia
Tel: +966-1-217-7250
Email: m.jaradat@asdaa.com
Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: +966-2-657-5194
Email: b.kharbat@asdaa.com
Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, United Arab Emirates
Tel: +971-4-4507-600
Email: n.nesson@asdaa.com
© Press Release 2012
