Jul 09 2012
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du to offer hassle-free registration of mobile number in line with new TRA's 'My Number, My Identity' Campaign
Dubai, UAE, 9 July 2012
du will shortly begin inviting its customers to register their numbers, in-line with the Telecommunications Regulatory Authority (TRA)'s new 'My Number, My Identity' campaign. This facility will be available in more than 250 locations in the UAE.
A simple, hassle-free process has been devised for all customers to easily register their number. Customers will be notified individually by SMS, only after which they will need to visit any of the conveniently-located outlets for registration.
"This regulatory step is highly commendable, and we fully support the TRA for its efforts to protect customer interest and enhance customer experience. We are working proactively with agencies to automate the process, further simplifying the registration process. We have taken every measure to make the registration process for SIM cards as simple as possible for our customers, so that they can enjoy a smooth, hassle-free registration no matter where they are in the UAE," said Farid Faraidooni, Chief Commercial Officer, du. "I would like to encourage all our customers to register in accordance to the schedule set for them, which will be communicated via SMS, to avoid any inconvenience of disconnection."
For a full set of FAQs and complete details of the registration process, customers can visit http://www.du.ae/en/about/TRA_requirement.
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become du mobile customers.
Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du's retail network, currently numbering 44 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
For further information, please contact:
Public Relations Manager
Brand & Communications
Mobile: +971 55 9367045
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
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