Jul 10 2012

Zee Entertainment launches 'Zee Alwan' channel with diverse choice of popular Indian serials dubbed in Arabic

Zee Entertainment launches 'Zee Alwan' channel with diverse choice of popular Indian serials dubbed in Arabic

Dubai, United Arab Emirates; July 10, 2012: Zee Entertainment Enterprise LLC, the largest Asian television network in the world, today launched a new Arabic channel, Zee Alwan, with unique content aimed at Arab family audiences, including a diverse choice of Arabic serials and hugely popular Indian TV serials dubbed in Arabic.

Zee Alwan marks the first time that some of India's most popular television serials are brought to the Middle East in Arabic. The move builds on the growing popularity of Bollywood in the Arab world as well as the strong and historic cultural links between the Arab world and India, with Indian family serials set to appeal to Arabic audiences.

Zee Alwan will be set apart for its diverse programming, which not only includes dubbed Indian serials but also popular shows on cookery, health and fitness, and travel features, among others. A number of Arabic serials, produced and set in the Arab world, will also be aired.

Mukund Cairae, CEO - Middle East, North Africa & Pakistan, Zee Entertainment Enterprise LLC, said: "With Zee Alwan, we are delighted to offer our audiences in the Arab world a dedicated channel that presents popular Indian serials dubbed in Arabic, and tailored for Arabic family audiences. The cultural context outlined in these popular serials will resonate with Arabic audiences as they are essentially about human values, family bonding, friendships and relationships. The historic ties between the Arab world and India will further enable Arabic audiences to relate to the serials."

"We have already established a strong footprint in the Arab world through Zee Aflam, a channel dedicated to Bollywood films, dubbed or with subtitles in Arabic. Today, we are regarded as the 'Gateway to Bollywood for the Arab world' and with Zee Alwan we are taking our audience engagement to the next level with television serials and other lifestyle content, in addition to a strong bouquet of local programming," he added.

Zee Alwan completes the mission that Zee Aflam started by offering the full range of Indian content for the entire Arab family. The programmes respect the sensitivities of Arab audiences, especially women, and will have dedicated programming that will further appeal to them. Zee Alwan will also have Arab female anchors to present the shows, provide recaps on earlier episodes, and present vignettes from upcoming episodes.

Zee Alwan will be transmitted from Dubai, with an operational office in Kingdom of Saudi Arabia. Viewers can receive the channel through frequency 12417 on Nilesat and 12111 Arabsat.


About Zee Entertainment Enterprises Limited:
Zee Entertainment Enterprises Limited ("Zee") is one of India's leading television media and entertainment companies. It is amongst the largest producers of aggregators of Hindi programming in the world, with an extensive library housing over 80,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world's largest Hindi film library. Through its strong presence worldwide, Zee entertains over 500 million viewers across 167 countries. Zee has been selected Business Superbrands 2010-11, Industry Validated.

Pioneer of television entertainment industry in India, Zee's well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action+, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zee Salaam, Zing, ETC Music and Zee Khana Khazana. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Telugu, Zee Kannada, Zee Cinemalu and ETC Punjabi. Zee and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media, multiplexes, amusement parks and print media amongst others. More information about Zee and its businesses is available on www.zeetelevision.com.

For further information, please contact:
Kelly Home / Linda AbdulHay
ASDA'A Burson-Marsteller
Tel: (+971 4) 4560700
kelly.home@bm.com , linda.abdulhay@bm.com

© Press Release 2012

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