20 May 2013
BMW Group importer takes home the highest number of awards at Excellence in Sales Award Ceremony

Abu Dhabi, UAE: Abu Dhabi Motors walked away the overall winner with the highest number of awards won at the bi-annual BMW Group Excellence in Sales Award Ceremony, recently held in Munich at the BMW Museum. The BMW Group importer in Abu Dhabi and Al Ain took home the coveted title of the world's top BMW and MINI dealer in the category "Leadership in Luxury Class" and was ranked among the top three performers for "Focus Aftersales Business". In addition, General Manager, Arno Husselman, was named runner up in the "Manager of the Year"category.

This achievement adds to the company's growing number of accolades, which includes the recently awarded title of "Global Dealer of the Year" for 2012 at the annual Rolls-Royce World Dealer Conference, which took place in February. In addition, Abu Dhabi Motors won the award for "Bespoke Dealer of the Year" for the fourth year in a row, taking its total number of Global Awards to eight in the 10 years it has been a Rolls-Royce Dealer.

Judged by a prestigious panel of members of the BMW Group Senior Management, regional representatives and an external juror, Excellence in Sales celebrates the achievements of its international network and recognises some of the Group's key players. General Manager, Arno Husselmann personally accepted the company's awards from Dr. Ian Robertson (HonDSc), Member of the Board BMW AG and patron of the Excellence in Sales competition. Commenting on the occasion, Husselmann said that he was proud that Abu Dhabi Motors had been chosen from the 49 participating markets and over 1,800 dealers around the world and that its success was testament to its strategies, planning, investments and staff, great teamwork with the BMW and Rolls-Royce Regional offices as well as the power and potential of Abu Dhabi as a market.

"Winning this award is a significant achievement for Abu Dhabi Motors and highlights our position as a pioneering force within both the regional and global automotive industry. We started out in 1986 with a small showroom and workshop employing just 24 people and a vision to set the bar for professionalism across the UAE. Due to sheer hard-work, determination and a tenacious commitment to quality and reliability, we have since transformed into the world's best performing BMW Group importer for "Leadership in Luxury Class". With over 550 employees in six facilities in Abu Dhabi and Al Ain, including the world's largest BMW Group showroom and aftersales facility, we are also the biggest market for BMW and MINI vehicles in the Middle East. I would like to thank the judges for this honour and the international recognition they have given Abu Dhabi."

Abu Dhabi Motors has enjoyed a positive start to the year, achieving a 22% increase in sales during the first three months of 2013 compared to the same period last year. This follows its record-breaking results in 2012, in which the company delivered 5,358 vehicles - the highest number of vehicles sold in one year in the Middle East, and the first time any BMW Group Middle East importer has delivered more than 5,000 cars in 12 months. In addition, 11 Abu Dhabi Motors service advisors featured in the Top 20 BMW Service Advisor League table for 2012, of which five were in the top 10.

Dr Joerg Breuer, Managing Director, BMW Group Middle East, added: "Abu Dhabi Motors is riding the wave of an extremely successful awards season. Winning these three additional accolades further highlights Abu Dhabi's position as a pioneering hub for the region's automotive industry and reinforces the importance of the Middle East for the Group. This is a remarkable achievement and a result of unwavering dedication by Abu Dhabi Motors' management and all employees."

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Abu Dhabi Motors:
Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motor Cars in Abu Dhabi and Al Ain. Founded in 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing a few people, Abu Dhabi Motors has achieved dramatic growth and now employs over 420 people in eleven facilities in Abu Dhabi and Al Ain, including five showrooms, three workshops, three body shops, one pre-delivery Inspection centre and two car storage warehouses.

For more information please contact:
Elzanne Kroese
Abu Dhabi Motors
Tel: +971 (0)  2 558 8000
Email: elzanne.kroese@alsaqergroup.com

Joanna Agnew
DABO & CO
Tel: +971 (0)  506519547
Email: joanna.a@daboandco.com 

© Press Release 2013