Jonathan Tait to spearhead initiatives to raise the profile of both brands
The official UAE distributor for Continental Tyres, Emirates for Universal Tyres (EUT) has announced the appointment of Jonathan Tait as its new General Manager. As head of the company, Tait's primary focus is to raise the profile of the Continental brand across the Emirates and to implement several new EUT initiatives.
EUT is part of the highly respected Abdulla Al Masaood and Sons (AMS) Group, and a major player in the UAE tyre market. The company partnered up with German manufacturer, Continental Tyres, in 2009 to become its sole distributor in the UAE. Founded in 1871, Continental Tyres is one of the world's leading tyre manufacturers, producing a vast range of tyres, from high performance car tyres to tyres for trucks and industrial use.
Tait boasts a long and impressive career within the automotive industry. Since 2011 he has been involved with a number of automotive projects within the AMS Group. He moved to the company from Abu Dhabi Motorsport Management (ADMM), the operating company of Yas Marina Circuit, where he was Head of Strategic Business Development. Prior to that he was Sales and Marketing Director for Silverstone Circuits in the UK, in addition to working closely with manufacturers such as Aston Martin, Audi and Nissan.
Director of the Abdulla Al Masaood & Sons Group, Khalifa Al Masaood said: "Having successfully launched the partnership between Emirates for Universal Tyres and Continental Tyres, we are now ready to take both brands on to the next level in the UAE. Jonathan Tait's wealth of experience in the automotive industry is just what we need during this important period in the company's development."
Tait commented "Continental Tyres is unarguably one of the world's top tyre brands, however it is yet to fulfil its full potential in the UAE, so this will be a key challenge that I am looking forward to addressing. Emirates for Universal Tyres in partnership with Continental Tyres have a number of initiatives in the pipeline over the coming months and years, so it is an exciting time to join the company."
Emirates for Universal Tyres (EUT) is the sole distributor of Continental passenger, light truck and commercial vehicle tyres in the UAE market.
Based in Germany, Continental Tyres is the market leader for passenger and light truck tyres in Europe and North America, and is known worldwide for its excellent engineering quality and safety.
As a premium brand, it is frequently used by high performance luxury, sports and SUV cars that are common in the UAE. To support Continental Tyres' customers, EUT has an existing network of two showrooms, three state-of-the-art service centres and warehousing facilities across the UAE, with plans to expand rapidly over the next few years. www.continental-tyres.com
Sponsorship
Continental's Division Tires is an Official Sponsor of the German DFB Cup, the 2014 FIFA World Cup BrazilTM and UEFA EURO 2016TM in France.
www.ContiSoccerWorld.com
© Press Release 2013
