The first Hyundai Certified Pre-Owned showroom in the UAE opens in Dubai
New used car program to build upon Hyundai's dramatic success in new car market
Additional warranty and detailed technical and mileage check among stand-out features
Strengthening Hyundai's presence in the UAE pre-owned car market, Juma Al Majid, the sole distributor for the Korean brand in the UAE, has opened its first Certified Pre-Owned showroom in Dubai.
The showroom was inaugurated by Tom Lee, Vice president, Head of Hyundai Middle East HQ with Khaled Issa, Chief Operating Officer of Juma Al Majid. Senior management from Hyundai Middle East were also in attendance at this official opening ceremony.
"The opening of this new Certified Pre-Owned showroom represents a significant moment for both Hyundai and our customers in the UAE," said Tom Lee, Vice president, Head of Hyundai Middle East HQ. In doing this, Juma Al Majid is set to enhance the whole ownership process for both new and used car customers, and contribute to even stronger residual values for our car line-up."
The new program, which was launched earlier this year with the opening of dedicated showrooms in Jeddah and Dammam, Saudi Arabia, will continue to improve the all-important residual value of the Korean brand's cars in the region. The Hyundai Certified Pre-Owned showroom is based on Ittihad road in Deira.
Providing a hassle-free buying experience from the Hyundai's highly professional network of distributors, the new Certified Pre-Owned program offers the type of peace of mind that can often be missing when purchasing a used car. Certified Pre-owned Hyundai models will come with a 1 year/20,000km additional warranty over and above the original manufacturer's warranty, while each vehicle also undergoes a full history check that guarantees that the stated mileage is correct.
For further reassurance, every car is subjected to a detailed 100 point technical check by highly trained Hyundai technicians prior to reaching the showroom. The check list has been developed specifically for the Middle East, taking into account the region's demanding environment, with particular focus on aspects such as the air conditioning system and braking efficiency. In the event of a serious defect, customers have the right to return and change the car within 15 days.
All cars offered under the program, which has been developed specifically for the region, will be less than four years old, with customers entitled to a free test drive of the vehicle they are interested in. They can also opt for an additional service contract that includes road assistance services complimentary oil changes and discounts on parts repairs.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.
About Hyundai Middle East
Hyundai Motor's Middle East headquarters are located in Dubai, United Arab Emirates, and are run by Managing Director for the Middle East, Tom Lee. Hyundai's retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Jordan, Lebanon, and Syria.
Further information about Hyundai Motor Company and its products is available at:
Web: www.hyundaiglobalnews.com
Facebook: www.facebook.com/hyundaime
Twitter: @hmcglobalpr
For more information, please contact:
Jodie Davies - Account Director
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 56 799572
Jodie@performanceprme.com
Jonathan Kanaa - Account Executive
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 50 857 786
jonathan@performanceprme.com
© Press Release 2013
