Micro Automation Industries increases exports of its products to European markets in 2013
Dubai, 13 May 2013: Micro Automation Industries (MAI), a Dubai-based manufacturer and premium member of the Dubai SME100, has made inroads into regional and European markets since 2003 and is increasing their global export footprint of Powermatic products this year.
This was highlighted at a recent visit by Abdul Basit Al Janahi, CEO of Dubai SME, the agency of the Department of Economic Development in Dubai mandated to develop the small and medium enterprise (SME) sector, to the MAI manufacturing facility in Jebel Ali Free Zone.
Launched in 2012, Dubai SME100 ranks the top-performing SMEs in Dubai to help groom them into bigger, better and more sustainable enterprises, and support them through their growth into larger, internationally-focused companies.
"We were impressed with Micro Automation Industries' innovative approach to manufacturing and its unique product development in Jebel Ali shows that Dubai-based companies can produce world-class products suited for a global market," said Al Janahi.
Ensuring that MAI continues to promote innovation and leadership in the power protection industry Dubai SME is working closely with the organisation in opening avenues and opportunities to expand their product range.
"We have been experiencing good response for our range of Powermatic products not only in the developing countries within the Middle East but also in developed ones such as Belgium and Germany in Europe, allowing us to expand our market reach," said Hazim Al-Hajjaj, Managing Director of Micro Automation Industries.
Micro Automation has seen a continuous growth in exports during the first quarter of 2013 as compared to the same period in 2012of its Powermatic products with a27 per cent increase in sales revenue while 30 per cent increase in quantity was also recorded. Powermatic products were also exported to a total of 36 countries last year, a considerable increase from 28 countries in 2011.
"The support that Dubai SME provides to small and medium enterprises like us is very important as it shows they value our contributions to the economy of the Emirate of Dubai and the UAE in general. We are glad to be collaborating with Dubai SME in identifying the needs and challenges of the sector and provide valuable input to inspire a culture of innovation within the SMEs," he added.
"Micro Automation is making the UAE industry sector proud and Dubai SME will work with the company to study incentive schemes used in Europe for possible support and establishment of research and development (R&D) activities in Dubai," Al Janahi said.
Micro Automation presented to Al Janahi the company's manufacturing capabilities in its facilities in Jebel Ali Free Zone and Belgium along with its entire range of products and future product developments in the pipeline.
In 2011, Micro Automation was ranked number one in Innovation by the Dubai SME100. With a 35-year history in the field of engineering design, development, prototyping and manufacturing, Micro Automation has carved a niche as the region's leader in the field of power protection.
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About Dubai SME:
Dubai SME, an agency of the Department of Economic Development (DED), Government of Dubai, aims to foster an entrepreneurial culture and develop a competitive SME sector for the Emirate of Dubai. The key strategies adopted by Dubai SME are: advocate a pro-business environment for developing entrepreneurship and SMEs, seed innovative start-ups and groom promising SMEs.
Dubai SME's vision is to make Dubai the centre for innovative SMEs to start, grow and expand their businesses, thus adding greater value to the economy of Dubai.
About Micro Automation Industries:
Micro Automation Industries is a Dubai-based manufacturer of a wide range of cost effective, microprocessor embedded products, Power protection and electronic controllers to consumer and industrial engineering community. Having accumulated expertise over 35 years in the field of engineering design, development, prototyping and manufacturing, Micro Automation has carved a niche as the best in the field of power protection. The credit for its success is owed to its strict quality standards and the utmost care taken to exceed customer expectations. All products of Micro Automation are manufactured in the UAE using the in-house developed product technology and manufacturing process. In 2009, Micro Automation has established a setup in KU Leuven Innovation and Incubation centre in Belgium for Knowledge development and SMT assembly.
Micro Automation was ranked number one in Innovation for 2011 by the Dubai SME 100. It was also recognised as the "Technology Company of the Year" at the Arabian Business Achievement Awards 2008, for its remarkable achievements in the field of engineering design, development, prototyping and manufacturing. In 2008, the company also received the "Best Hardware Product" for its product 'Powermatic', at the Arab Golden Chip Award 2008, in Beirut, Lebanon at the MENA ICT week organised by Arabian ICT association. Micro Automation also achieved strong reviews for its product 'Powermatic' at CeBIT 2007 in Hanover, Germany; and also received Windows Editor's Choice award in 2006 and 2008.
Furthermore, upon the Invitation of the Emirates Competitiveness Council (ECC), Micro Automation took part in the World Economic Forum (WEF) annual Executive Opinion Survey. Its valuable input supported UAE to jump 3 places - from 27 in 2011-20I2 to 24 in 2012-2013 in the Global Competitiveness Report.
About Powermatic:
Powermatic is the flagship product of Micro Automation Industries and the brand name for its line of power protection products and a new concept of multiple power protection for various equipment at home and offices. Powermatic is powered by a built-in microprocessor, designed and developed by Micro Automation, which provides comprehensive monitoring of electrical supply and connecting equipment only when the supply is within safe levels. It provides thorough protection to a wide range of electronic appliances from different types of power disturbances. It carries out comprehensive monitoring of the electric supply and prevents deviated power quality from reaching electrical equipment. In addition, the Powermatic only connects the equipment when the supply is within safe levels. Unlike other solutions available in the market such as surge protectors, which provide one type of protection, the Powermatic offers seven types of protection. These protections are for over voltage, under voltage, under frequency, over frequency, interruption, loose connection, and power surges. Using the Powermatic reduces power consumption, eliminates fire accidents, provides external protection, extends equipment life, reduces maintenance costs, maintains higher efficiency, and ensures quality power.
Powermatic products are recognised in the UAE market and abroad as top quality product for its performance, packaging, and low RMA. All Powermatic products follow a strict quality management system based on ISO 9001-2008 standards and the utmost care Micro Automation provides to exceed customer expectations.
For more information, please contact:
Rose Manaog
Tel: +971 4 39092960
E-mail: rose.m@actionprgroup.com
For further information, please contact:
Nafisa Elmarzouky
Marketing & Communication Department
Department of Economic Development
Tel: (971 4) 3613067,
Email: nafisa.elmarzouky@dubaided.gov.ae
© Press Release 2013
