Doha-Qatar/Riyadh-Saudi Arabia: 1 May, 2013

Alessa Industries, a leading integrated industrial group in Saudi Arabia, has announced its participation in the 10th edition of the upcoming Project Qatar International Trade, Construction, Building, Environmental Technology & Materials Exhibition, which attracts industry heads and key buyers seeking the latest technology and equipment in the market today.

The exhibition will be held at the Doha Exhibition Center (DEC) in Qatar and run from May 6 - May 9, 2013. Marking its participation as part of its expansion and growth efforts, Alessa Industries' booth at this year's Project Qatar will be located at Hall 3, Stand No. E73 - F74.

Yousef Al Mutlak, CEO of Alessa Industries, said: "Our participation in Project Qatar 2013 is consistent with our strategy to mark a presence at local and international events. This particular exhibition provides an ideal opportunity for architects, engineers, and manufacturers to exchange ideas and opportunities provided by the latest developments in construction, air-conditioning and refrigeration."

Based in Riyadh, Alessa Industries has the highest sales volume of home air-conditioners in the Middle East, and currently enjoys over 30 per cent market share in air-conditioning and refrigeration in Saudi Arabia.

-       End -

About Alessa Industries
Alessa Industries, with headquarters in Riyadh, operates in the manufacturing, trade, and contracting construction sectors in KSA and abroad. A leading integrated industrial group in Saudi Arabia, the quantum leaps in growth and development it has achieved made it possible for this national company to enjoy high levels of sales of home air conditioners in the Middle East. The company has followed a local and regional diversification strategy and has contributed to the localization of the industry and employment and development of Saudi nationals.

Launched 75 years ago, Alessa Industries has successfully developed a solid industrial base. The group saw its start in  marketing and distribution of home appliances for several of the world's leading companies. In 1975, there was a shift in focus towards the industrial sector with the successful launch of Alessa's first project for manufacturing air conditioners in alliance with an American company. The change accompanied the launch of a Saudi Arabia plan with a government focus on development of the industrial sector and transfer of modern technologies. Alessa has evolved as a company to provide all of the requirements for modern homes either through its own manufacturing facilities or from leading international companies. The group currently has an extensive network of distributors in Saudi Arabia and the Middle East. 2008 marked several important milestone for Alessa Industries with the group's transition to a closed joint stock company, as well as the launch of several initiatives that increased performance and efficiency.

The group is comprised of four leading and diversified companies covering the trade, manufacturing and contracting construction sectors: Hamad Abdullah Al Essa and Sons, and Alessa for manufacturing of refrigeration and air conditioning, Inc, Alessa Advanced Projects Company for developed projects, and Huntair Arabia Hunt Arab Air.

For more information contact:
Majed Al Badrani
Alessa Industries, Al Riyadh
645-499-504-0096 (direct)
Email: mbadrani@alessa.com.sa

© Press Release 2013