Omnicom agencies to develop and implement MENA-wide campaigns for Al Jazeera Sport
Dubai, April 28, 2013
Al Jazeera Sport has appointed OMD and TBWA/RAAD, two Omnicom Group agencies, to develop and deploy communications campaigns across the Middle East and North Africa.
Al Jazeera Sport (AJS) is the biggest and most popular sports television network in the Arab World. It is widely known for owning the exclusive broadcasting rights in the Middle East for major football tournaments, such as the FIFA World Cup, the UEFA European Championship and the FA Cup amongst others. Since its launch in November 2003, Al Jazeera Sport has enjoyed tremendous success in the region and its 17 channels, four of which are free to air, are now available in over 20 territories in MENA.
OMD and TBWA/RAAD will work together to bring Al Jazeera Sport's coverage to every home and further enhance its image as the leading sports broadcaster in the MENA region.
"For OMD, working with a powerhouse such as Al Jazeera Sport is a tremendous honor. We are excited to bring our strategic media planning experience to the table to help Al Jazeera Sport achieve its vision and become the home of sports in the entire MENA region", commented Fadi Chamat, general manager of OMD Lower Gulf. "Together with TBWA/RAAD, our aim will be to connect Al Jazeera Sport with every household in the region, in an innovative and impactful way".
Speaking of the appointment, Reda Raad, COO of TBWA/RAAD Middle East said "Needless to say, this is a very exciting win for us. The team is delighted to be working with Al Jazeera Sport and is really looking forward to producing innovative, inspiring work that will appeal to and excite the many Al Jazeera Sport fans throughout the region. The campaigns are fully integrated and are a great opportunity for TBWA/RAAD and OMD to demonstrate the team's knowledge and insight into the region".
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About OMD:
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 8,000 employees in 97 markets serving many of the most successful and well-known global brands. It has been rated as the Most Creative Media Agency by The Gunn Report for Media for an unprecedented six consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011, it has also received several global accolades, including the title of Adweek's Global Media Agency of the Year for 2008, 2009 and 2011. OMD MENA also led the Effectiveness Index in the region, produced by WARC and Effie Worldwide in both 2011 and 2012.
www.omd.com
FOR MORE DETAILS, CONTACT:
Ms Laila Anbar
Marketing Manager, OMD
Tel: +971 4 450 0486
E-mail: Laila.Anbar@omd.com
© Press Release 2013
